We are looking for a Regional Sales Manager to lead sales performance and execution across an assigned region. You will develop regional sales plans, manage distribution partners, and coach field teams to achieve business targets.

This role requires strong commercial judgment, hands-on leadership, and regular market visits to understand local conditions and improve sales execution.

Key Responsibilities

• Develop and execute regional sales plans aligned with business objectives.
• Manage sales performance across assigned territories, identify performance gaps, and implement improvement plans.
• Build strong relationships with distributors and key accounts to support sustainable sales growth.
• Improve outlet coverage, product availability, and sales productivity through effective territory and distribution management.
• Lead and coach sales teams, translating regional objectives into clear priorities and individual accountability.
• Conduct regular field visits to review market conditions, support customer relationships, and strengthen execution.
• Coordinate with marketing and other relevant teams to execute sales programs and promotional activities.
• Monitor sales trends, stock movement, and competitor activities to inform regional decisions.
• Prepare sales forecasts and performance reports, and manage regional spending within approved budgets.
• Work with internal teams to resolve operational issues and maintain service quality.

Qualifications

• Bachelor’s degree in Business, Marketing, Management, or a related field.
• Minimum 7 years of sales experience, including at least 3 years managing teams across multiple territories.
• Experience in FMCG, consumer products, or businesses with established distributor networks.
• Proven track record of achieving sales targets and improving distribution performance.
• Strong understanding of distributor management, territory planning, and field sales execution.
• Ability to analyze sales data and translate findings into practical action plans.
• Strong leadership, coaching, negotiation, and stakeholder management skills.
• Willingness to travel frequently within the assigned region.