Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and Marketplace CPAS (Shopee, Tokopedia, and Lazada).
• Monitor campaign performance, manage budget allocation, and optimize bidding strategies to achieve efficient CPA and ROAS.
• Conduct A/B testing, identify ad fatigue, and provide data-driven creative recommendations to the creative team.
• Manage and troubleshoot tracking implementation using GTM, Meta/TikTok Pixel, GA4, and server-side Conversion API (CAPI).
• Analyze campaign performance and deliver actionable insights and reports to management.

Requirements

• Bachelor's degree (S1) in Marketing, Statistics, Information Systems, Engineering, or a related field.
• Minimum 3–5 years of hands-on experience managing paid advertising campaigns, particularly Meta Ads and TikTok Ads, with medium-to-large budgets.
• Proven track record in campaign optimization, supported by measurable ROAS and CPA achievements.
• Strong technical skills in GTM, Pixel, GA4, and CAPI, including independent setup and troubleshooting.
• Strong analytical skills in creative performance evaluation, A/B testing, and ad optimization.
• Experience in FMCG, retail, e-commerce, lifestyle, or digital performance agencies is preferred.
• Experience in highly regulated advertising industries is a strong advantage.
• Adaptable, proactive, and able to work effectively under pressure and across teams.

Explore Other Opportunities at FOOM!

We are also looking for talented individuals to join our growing team across various roles:

• Consumer Insight Manager
• Community Manager
• Creative Director
• Campaign Insight Monitoring
• Data Analyst – Commercial
• Graphic Designer

If you are interested in any of these opportunities, we encourage you to explore our other job openings and become part of FOOM Lab Global.