Role Description This full-time Regional Sales Leader (Personal Care) role at Brighty Official is an on-site position based in Bekasi. The Regional Sales Leader is responsible for driving sales growth across the assigned territory, overseeing key accounts, and expanding market share for personal care products. Daily activities include managing and coaching regional sales teams, setting and monitoring sales targets, analyzing performance data, and implementing sales strategies aligned with company objectives. The role also involves visiting retail and distribution partners, leading product presentations, coordinating promotional activities, and ensuring consistent brand visibility. This position collaborates closely with marketing, operations, and customer service teams to deliver a high-quality customer experience and achieve revenue and profitability goals.

Job Description

• Execute sales strategies and ensure sales targets are consistently achieved across all brands.
• Oversee and drive General Trade (GT) sales performance across the assigned territories, covering Central and Eastern Indonesia (Central Java, East Java, and Sulawesi).
• Develop regional sales plans and strategies to expand market penetration, distribution coverage, and business growth.
• Conduct regular outlet visits and build strong relationships with General Trade (GT) outlets, distributors, and business partners.
• Ensure product availability by monitoring stock levels, distribution performance, and promotional programs at retail outlets.
• Prospect and develop new business opportunities by acquiring new retail outlets and expanding the distribution network.
• Monitor regional sales performance, evaluate market trends, and identify opportunities to improve sales achievement.
• Coordinate and supervise regional sales activities, ensuring effective execution and achievement of sales targets.
• Prepare regular reports on sales performance, outlet visits, market developments, and overall sales activities.

Qualifications

• Strong Communication skills, including clear presentation, negotiation, and interpersonal abilities.
• Proven Customer Service capabilities focused on building long-term relationships and handling inquiries or complaints professionally.
• 4+ Sales experience in FMCG or personal care products, with a track record of meeting or exceeding regional targets.
• Sales Management and Training experience, including mentoring teams, organizing sales training, and monitoring field performance.
• Experience in regional or territory management within Bekasi or surrounding areas is highly preferred.
• Ability to interpret sales reports, market data, and trends to inform strategy and decision-making.
• Excellent organizational and time-management skills, with the ability to manage multiple accounts and projects simultaneously.
• Comfort with on-site work, frequent field visits, and collaboration with cross-functional teams.
• Bachelor’s degree in Business, Marketing, Management, or a related field, or equivalent practical experience.
• Familiarity with CRM tools and basic office software (e.g., spreadsheets, presentations) is an advantage.