Paula’s Choice, a global skincare leader founded in 1995, that empowers individuals to define beauty on their own terms through science-backed products. We are an ambitious fast-growing brand with an inspiring mission: we uncover the truth about skincare and deliver smart, safe products based on scientific research, without gimmicks and misleading claims. Part of Unilever Prestige Brands since 2021, our mission comes to life through four core values that guide our actions, decisions, and impact.

• Build Trust: We set the standard for skincare, transparency, and shared knowledge.
• Be Bold: We lead through innovation and by challenging the status quo.
• Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

About the Region

Our Southeast Asian headquarters is located in Singapore, and currently manages Singapore, Malaysia, Indonesia, Thailand, Philippines and India. Our channels include not only our own DTC platform, but also marketplaces such as Lazada, Shopee, Amazon as well as an offline presence in Unity Pharmacies and Sephora Stores.

About Our Culture

We’re a rapidly growing entrepreneurial team that thrives on change, prioritizing a culture of feedback and inclusivity. Our culture encourages continuous learning and is fuelled by connection, curiosity, and cross-functional collaboration.

Paula’s Choice is also committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.

The Opportunity

Paula’s Choice is looking for a Creative & Communications Specialist to own how the brand looks and sounds in Thailand. You are the person who makes sure every asset a Thai consumer sees, from LINE and eDM through to marketplace, retail and events, is accurate, on-brand and made for the local audience.

What You’ll Do

Thai copy and localisation

• Translate, adapt and proofread English brand copy, campaign messaging and marketing materials into Thai with accuracy, cultural relevance and the right brand tone of voice.
• Write original Thai copy where no source copy exists, including LINE messaging, promotional copy and marketplace content.
• Build and maintain the Thailand copy glossary — product names, claim wording, ingredient terms and recurring campaign phrases — and keep every piece of copy consistent with it.

LINE Official Account

• Develop LINE creative and copy, adapting regional campaign assets and originating Thailand-first ideas where the regional work doesn’t serve the local consumer.
• Review LINE performance and let it shape the following month’s plan.

Creative design and asset production

• Localise and adapt regional and global creative for the Thai market across eDM, DTC and web, marketplace, paid media, in-store materials and print collateral.
• Bring real creative judgement to layout, imagery and visual treatment so that Thai assets feel purpose-made, and develop Thailand-specific creative where no regional asset exists.
• Keep every platform visually consistent with brand guidelines.

Marketplace

• Own Thailand marketplace creative and copy for campaign moments, including mega campaigns and payday sales.
• Work with the Thailand marketplace team on requirements and mechanics, making sure promotional details, pricing and dates are right before anything goes live.

Events, retail and visual merchandising

• Own Thailand event and VM creative delivery, localising regional assets and developing Thailand-specific elements where needed.
• Manage event and VM materials end to end: specifications, production files, supplier-ready artwork and delivery against the event timeline.
• Provide on-ground support at Thailand events, and support PR materials such as press cards.

Planning and collaboration

• Share a monthly look-ahead of Thailand creative deliverables, and plan your work against publish dates rather than brief by brief.
• Partner with the wider Thailand team so that creative, copy and content work as one across every Thai touchpoint.
• Work with the regional creative and brand teams to turn campaign objectives into Thai execution.
• Keep design files properly documented and archived.

What You’ll Bring

• 1-3 years of creative or design experience with a strong portfolio, ideally in beauty, skincare or lifestyle.
• Strong written and spoken Thai, as well as professional fluency in English for regional collaboration
• High proficiency in Photoshop, Illustrator and InDesign, and comfort working to brand guidelines.
• A strong eye for detail.
• Organised and dependable with timelines, with several campaigns running at once.
• A collaborative approach, comfortable working across markets with colleagues in other offices.

Nice to Have

• In-house experience with a beauty, skincare or luxury brand.
• Knowledge of print production, including colour systems and formats.
• Photography, product styling or video editing skills.
• Experience with retail or event visual merchandising.

Why You’ll Love It Here

• Work on a regional stage with a cult-favourite global brand.
• Be part of a passionate, collaborative and creative team.
• Shape stories that inspire confidence, self-care and empowerment.
• Thrive in a fast-moving, dynamic environment where your ideas matter.

Do you recognise yourself in the description above and do you enjoy working in a dynamic and informal work environment? Then we’d love to get to know you and hopefully welcome you to join our enthusiastic team soon (yes we move fast, also in our recruitment!). We look forward to receiving your Curriculum Vitae and your portfolio.

Only shortlisted candidates will be contacted.

If you would like further information about this vacancy please contact Radhika Jain, HR Director SEA via [email protected].