Paula’s Choice, a global skincare leader that empowers individuals to define beauty on their own terms through science-backed products. We are an ambitious fast-growing brand with an inspiring mission: we uncover the truth about skincare and deliver smart, safe products based on scientific research, without gimmicks and misleading claims. Part of Unilever Prestige Brands since 2021, our mission comes to life through four core values that guide our actions, decisions, and impact:

• Build Trust: We set the standard for skincare, transparency, and shared knowledge.
• Be Bold: We lead through innovation and by challenging the status quo.
• Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Our Global Headquarters remains at the heart of the brand, where it was founded by Paula Begoun in 1995, Seattle. Our European headquarters are in the Netherlands and local offices in selected European countries like London, Berlin and Paris. We market our skincare via different business models: direct-to-consumer via our own websites, marketplaces and selected retail partners, including Sephora, Galleries Lafayette, Space NK, Douglas and many more.

We’re a rapidly growing entrepreneurial team that thrives on change, prioritising a culture of feedback and inclusivity. Our culture encourages continuous learning and is fuelled by connection, curiosity, and cross-functional collaboration.

Paula’s Choice is committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.

Does this sound inspiring? That’s great! Because we’d love to get to know you. We are looking for a

Marketing Lead UK & IR (Full time / Hybrid)

London, UK

Why are we looking for you?

We are looking for a highly connected, strategic and hands-on Marketing Lead to strengthen how Paula’s Choice shows up and connects with consumers across the UK & Ireland.

Your mission will be to make Paula’s Choice one of the most talked-about and advocated skincare brands in the UK, driving brand love, organic advocacy and EMV through creators, community, PR, social and high-impact 360° brand moments.

Working closely with the EU Brand Manager and wider regional and global teams, you will translate our brand strategy into locally relevant plans that reflect UK consumers, culture and commercial priorities. You will combine strategic ownership with a willingness to roll up your sleeves and deliver.

Your responsibilities

1. Creator Advocacy, Community & EMV

• Own the UK creator advocacy strategy, growing organic advocacy, EMV, share of voice and brand love.
• Build and nurture long-term relationships with leading UK skincare creators, talent managers, experts and emerging voices.
• Build a strong creator and consumer community that goes beyond transactional influencer relationships.
• Lead creator seeding, paid partnerships and advocacy programmes, including briefing, negotiation and campaign evaluation.
• Identify high-performing creator content and opportunities to amplify it across paid, owned and retail channels.

2. Brand Communications & 360° Campaigns

• Develop and lead the UK & Ireland communications and advocacy strategy, aligned with EU and global brand direction.
• Lead locally relevant 360° campaigns across PR, creators, social, community, events, paid media and Out of Home.
• Lead PR activations and events that build awareness, conversation and lasting relationships with our community.
• Turn UK beauty culture, consumer behaviour and emerging skincare trends into relevant brand opportunities, partnering with Retail to bring key moments to life across consumer touchpoints.

3. Social & Content

• Oversee the UK TikTok channel, ensuring content is locally relevant, culturally connected and drives engagement and brand love.
• Lead the local content strategy for paid campaigns, working with creators and agency partners to develop content that is authentic, distinctive and effective.
• Bring UK market and social insights into global content planning, identifying trends, creator formats and locally relevant opportunities that can strengthen global channels.

4. Measurement & Investment

• Report on EU/Globally aligned KPIs and use CreatorIQ to measure EMV, creator performance and community growth; Meltwater for share of voice.
• Evaluate creator and campaign performance, turning insights into clear recommendations on what to invest in, scale or optimise.
• Own the communications and advocacy budget, making informed choices across creators, PR, events, content and amplification.
• Use performance and market insights to continually improve the effectiveness of our communications and advocacy strategy.

5. Leadership & Collaboration

• Lead, coach and develop the local team, creating a collaborative, high-performing environment.
• Manage local agency partners, setting clear direction and ensuring strong, integrated delivery.
• Work closely with the EU Brand Manager, bringing UK market insight into regional planning while ensuring alignment with the wider brand strategy.

What will you bring?

• 5+ years’ experience in brand communications, PR, creator advocacy or social within beauty, ideally skincare.
• A strong network and credibility within the UK skincare creator and beauty community.
• Proven experience building creator communities and growing organic advocacy and EMV, with hands-on CreatorIQ experience.
• Experience managing organic and paid creator partnerships and delivering integrated 360° campaigns across earned and paid channels.
• Strong team leadership, agency and budget management experience, ideally within a global or regional organisation.
• Strategic, creative and analytical, with an entrepreneurial, collaborative and hands-on mindset

Do you recognize yourself in the above and do you enjoy working in a dynamic and informal work environment? Then we’d love to get to know you and hopefully welcome you to join our enthusiastic team soon.

We look forward to receiving a motivation together with your Curriculum Vitae and Motivation letter.

Unfortunately, we are not able to offer visa sponsorship for UK-based roles.