Paula’s Choice, a global skincare leader founded in 1995, that empowers individuals to define beauty on their own terms through science-backed products. We are an ambitious fast-growing brand with an inspiring mission: we uncover the truth about skincare and deliver smart, safe products based on scientific research, without gimmicks and misleading claims. Part of Unilever Prestige Brands since 2021, our mission comes to life through four core values that guide our actions, decisions, and impact.

• Build Trust: We set the standard for skincare, transparency, and shared knowledge.
• Be Bold: We lead through innovation and by challenging the status quo.
• Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

About the Region

Our Southeast Asian headquarters is located in Singapore, and currently manages Singapore, Malaysia, Indonesia, Thailand, Philippines and India. Our channels include not only our own DTC platform, but also marketplaces such as Lazada, Shopee, Amazon as well as an offline presence in Unity Pharmacies and Sephora Stores.

About Our Culture

We’re a rapidly growing entrepreneurial team that thrives on change, prioritizing a culture of feedback and inclusivity. Our culture encourages continuous learning and is fuelled by connection, curiosity, and cross-functional collaboration.

Paula’s Choice is also committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.

The Opportunity

The Digital Ads Specialist will be responsible for planning, executing, and optimizing digital advertising campaigns across multiple platforms. This role requires strong analytical skills, creativity, and a deep understanding of digital marketing trends to drive brand awareness, customer acquisition, and sales.

Key Responsibilities

Campaign Strategy & Execution

• Develop and manage paid advertising campaigns across platforms (Meta Ads, Google Ads, TikTok Ads, Shopee Ads, Lazada Ads, Line Ads, etc.).
• Align ad strategies with overall marketing objectives, product launches, and seasonal promotions.
• Implement audience segmentation and targeting strategies to reach key demographics.

Performance Optimization

• Monitor campaign performance, analyze KPIs (CTR, CPC, ROAS, conversions), and implement data-driven optimizations.
• Conduct A/B testing on creative, targeting, and bidding strategies.
• Continuously refine ad funnels to improve customer acquisition and retention.

Creative Collaboration

• Work closely with design and content teams to produce compelling ad creatives tailored for the skin care audience.
• Ensure brand consistency and compliance with advertising guidelines across all digital ads.
• Provide creative input on messaging, visuals, and storytelling to enhance engagement.

Budget & Reporting

• Manage ad spend efficiently to maximize ROI.
• Provide regular reporting on budget utilization, campaign outcomes, and actionable insights.
• Forecast ad spending and performance to support business planning.

Market Insights & Innovation

• Stay updated on digital advertising trends, competitor activities, and consumer behavior in Thailand’s beauty industry.
• Recommend new channels, tools, or strategies to enhance performance.
• Explore emerging platforms (e.g., LINE Ads, Shopee Ads, Lazada Ads) to expand reach.

Cross-Functional Collaboration

• Partners with e-commerce, CRM, and sales teams to align advertising with promotions and customer journeys.
• Support influencer marketing and affiliate campaigns with paid amplification.
• Contribute to integrated marketing campaigns that combine paid, owned, and earned media.

Compliance & Best Practices

• Ensure all campaigns comply with local advertising regulations and platform policies.
• Maintain high standards of data privacy and ethical marketing practices.

Requirements and Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–4 years of experience in digital advertising, paid media, or performance marketing (beauty/skin care preferred).
• Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, Shopee Ads, Lazada Ads and analytics tools.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Creative thinker with the ability to translate insights into impactful campaigns.
• Fluent in Thai and English.

Do you recognise yourself in the description above and do you enjoy working in a dynamic and informal work environment? Then we’d love to get to know you and hopefully welcome you to join our enthusiastic team soon (yes, we move fast, also in our recruitment!). We look forward to receiving your Curriculum Vitae.

Only shortlisted candidates will be contacted.

If you would like further information about this vacancy please contact Radhika Jain, HR Director SEA via [email protected].