momcozyRetail Health and Personal Care Products
Country PR Manager
RemoteUKFull-timePosted 10 days ago
About the role
- Develop and implement the country-level PR strategy and annual communications plan, aligning with the Integrated Marketing Communications (IMC) framework, local market dynamics, and global brand priorities—ensuring clear articulation of media priorities, thematic focus areas, and reputation management objectives.
- Lead the localization of brand, product, consumer, and industry-related narratives—consistently crafting compelling, culturally resonant brand stories and newsworthy media angles that drive engagement and thought leadership.
- Build, nurture, and strategically manage relationships with key local stakeholders—including Tier 1 media outlets, influential journalists and editors, industry associations, and subject-matter experts—to strengthen earned media quality, credibility, and long-term brand trust.
- Spearhead PR strategy development and integrated communications execution for high-impact initiatives—including product launches, flagship brand events, expert endorsements, and strategic corporate projects—while ensuring seamless cross-channel amplification through Social, KOL, and Community channels.
- Conduct ongoing monitoring and analysis of local public sentiment, emerging industry trends, competitor activity, and potential reputational risks—providing timely, evidence-based assessments and actionable crisis preparedness or response recommendations.
- Oversee external PR partners—including agencies and consultants—by defining scope, setting performance benchmarks, managing deliverables, and evaluating outcomes against strategic KPIs.
- Design and maintain a comprehensive PR performance dashboard tracking core metrics—including Tier 1 media coverage, Share of Voice (SOV), message penetration rate, sentiment analysis, earned media reach, and search visibility impact—to inform data-driven strategy refinement and continuous improvement.
- Maintain close collaboration with the European brand communications center of excellence, systematically documenting local insights, best practices, and scalable assets to enable knowledge sharing and cross-market adaptation.
momcozy
Actively hiring16 open roles
SectorRetail Health and Personal Care Products
Employees167
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