Public Relations Lead - DACH

RemoteGermanyFull-timePosted 7 hours ago

About the role

  • EcoFlow was born out of the dream of a group of battery engineers in 2017. Amid the global transition towards renewable energy, we lead the way forward with industry-leading portable power products, solar technology, and smart home energy solutions.
  • EcoFlow Europe is now actively participating in the innovation of residential energy storage and use technology, bringing Smart, Flexible and Reliable residential power solutions to thousands of homes.

EcoFlow Vision

Our vision is to power a new world. It's a call to the future - an aspirational, technology-driven, eco-friendly future shared by everyone.

EcoFlow Mission

Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.

Work at EcoFlow Inc.

At EcoFlow, we are all innovators with a diverse set of backgrounds, skill sets, interests and needs, united in the mission to Power a New World. At EcoFlow, you will:

  • Find reliable peers, savvy mentors and see new career perspectives;
  • Meet new challenges, solution possibilities and chances to show yourself;
  • See wider, grow faster and to be outstanding.

We're now looking for an experienced Public Relations Lead - DACH. This position is full-time, either remote from Germany or hybrid from our Dusseldorf office, with frequent business travel expected.

Your challenges

  1. Own day-to-day PR and media relations for the DACH region (Germany, Austria, Switzerland), including media outreach, press release drafting, and media/KOL network management.
  2. Build and maintain local media and influencer databases; plan and execute product launch campaigns, trade show activations (e.g. IFA, Ambient Paris, and other regional exhibitions), and brand events.
  3. Write, localize, and distribute press releases, newsroom content, and social media copy in German — with strong local cultural and media nuance, not literal translation.
  4. Monitor market sentiment, media coverage, and competitor PR activity; deliver weekly/monthly reports with actionable insights.
  5. Support crisis communication: early detection, risk triage, cross-functional coordination with Product, Legal, and Supply Chain teams, and draft aligned external messaging.
  6. Collaborate closely with Brand, Content, Marketing, and Channel teams to ensure consistent messaging and properly localized creative assets across regions.
  7. Maintain brand asset consistency and accuracy across all German language materials.

Your profile includes

  1. German: Native or C1 level — able to communicate, write, and negotiate with media in a business context without assistance.
  2. Bachelor's degree or above; majors in communication, journalism, linguistics, international relations, or marketing are a plus.
  3. 3+ years of hands-on experience in PR, brand communication, or media relations — with direct experience operating in the DACH markets strongly preferred.
  4. Solid knowledge of the European media landscape and regional influencer/KOL ecosystems; familiarity with media monitoring and reputation management tools.
  5. Excellent written and spoken Chinese and English.
  6. Demonstrated copywriting ability in German, with proven success in content localization rather than direct translation.
  7. Experience with global consumer brands (consumer electronics, new energy, outdoor & power solutions) is a plus.
  8. Strong resilience under pressure, with comfort working across time zones and traveling to Europe occasionally.

What we offer

  1. Competitive salary and benefits package;
  2. Travel allowance according to company policy;
  3. Flexibility on working type;
  4. A positive and warm team with transparent information transferring.

Why EcoFlow

"EcoFlow is among a number of tech startups that have a particular strength that can make them competitive on the global stage."----Bloomberg

"The EcoFlow BLADE represents a new generation of mowers that dispense with the need for an electronic fence."----The Wall Street Journal

"The product was impressively well designed back then and the company’s products have only gotten better."----Forbes

We are looking forward to your joining!

Website: https://www.ecoflow.com/

Social Media: Facebook | Twitter | Instagram | YouTube

EU Headquarter Address: EcoFlow Deutschland GmbH, Speditionsstrasse 17, 40221 Düsseldorf, Germany

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EcoFlow
Actively hiring26 open roles

EcoFlow is a leading eco-friendly energy solutions company with the vision to power a new world. Since its founding in 2017, EcoFlow aims to become a reliable and trusted energy companion for individuals and families across the world, providing accessible and renewable power solutions at home, outdoors, and in mobile spaces. Today, with operational headquarters located in the USA, Germany, and Japan, EcoFlow has empowered more than 2.5 million users in over 100 markets worldwide.

SectorElectronics & Tech
HeadquartersSeattle, WA
Employees680
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