Company Description HYPLAND is a Black-owned and operated streetwear brand founded in 2010 by designer Jordan Bentley, who began by silk screening t-shirts as a teen. The brand is rooted in blending anime culture with contemporary streetwear, creating distinctive designs that feature iconic anime characters on modern silhouettes. HYPLAND is known for immersive pop-up and carnival-style events that bring its collaborations to life for fans. The brand has partnered with major franchises such as Naruto, Hello Kitty, Hunter x Hunter, and Yu-Gi-Oh!, and is carried in leading street fashion and anime retailers worldwide as well as online at www.hypland.com. HYPLAND values multicultural representation and collaboration with diverse influencers in the anime and streetwear communities.
Role Description The Content Producer is a full-time, on-site role based in Hawthorne, CA, responsible for creating and managing multimedia content that reflects HYPLAND’s brand and collaborations. This role involves planning and producing video and social content, coordinating photo and video shoots, and preparing assets for campaigns, product drops, and events. The Content Producer will collaborate closely with design, marketing, and e-commerce teams to ensure consistent visual storytelling across social media, email, and web platforms. Day-to-day tasks include organizing content calendars, writing and editing copy for digital channels, and optimizing content for engagement and brand growth. The role also includes tracking performance metrics, staying current with anime and streetwear trends, and contributing creative ideas to enhance HYPLAND’s community presence.

Qualifications

• Strong content creation skills, including Content Production and Writing for digital and social platforms.
• Hands-on experience with Video Production, including planning, shooting, and basic editing of short-form and long-form content.
• Ability to develop and execute Content Strategy aligned with brand goals and audience engagement.
• Experience with Content Management, including organizing assets, maintaining content calendars, and publishing across channels.
• Proficiency with relevant creative and editing tools (e.g., Adobe Creative Cloud, video editing software, social media publishing tools).
• Demonstrated understanding of anime culture, streetwear, and youth-focused digital communities.
• Strong organizational skills, attention to detail, and ability to manage multiple projects in a fast-paced environment.
• Effective communication and collaboration skills for working with cross-functional teams and on-site production.
• Prior experience in fashion, streetwear, entertainment, or related creative industries is a plus.
• Relevant education or equivalent professional experience in media, communications, film, marketing, or a related field.