About SMACKIN

SMACKIN’ makes bold flavored snacks. From sunflower seeds to cashews, almonds, and more, we’re building a snack brand for a new generation. We’re crafting a diverse portfolio, with each product designed to reflect our customers' bold tastes and preferences. Today SMACKIN' is in 20,000+ stores, with 1M+ followers and 1B+ organic views. At our core, we believe that anything is possible. This drive fuels our innovation and inspires us to push the boundaries of what a snack brand can be. It's what enables us to create exceptional products and memorable experiences that keep fans and customers coming back.

The role

You'll own SMACKIN's entire sales business across every channel: grocery, convenience, club, drug, dollar and alternative. You'll lead our full broker and distributor network and own retail sales results and sales financials, including the forecast, trade spend, deductions and account profitability. This is a hands-on leadership seat. You'll sit across from buyers, build the plan, hold the numbers and grow a team that wins on the shelf. Reports to the Founder. Remote (United States) or hybrid in Minneapolis, MN.

What you'll do

• Own all retail channels (grocery, convenience, club, drug, dollar and alternative), from line reviews to resets
• Lead the entire broker and distributor network, with clear goals, regular reviews and accountability
• Grow distribution and, just as important, velocity: the right items in the right stores, selling through
• Own sales financials: the sales budget, trade spend, promotions that pay back, deductions and account-level profitability
• Own the sales forecast and work closely with operations and finance so supply matches demand
• Turn data from SPS, Circana and retailer portals into account plans buyers say yes to
• Build, coach and lead the sales team, and set the standard for how we sell
• Be the voice of the customer inside SMACKIN, from new items to pricing to promotions

What you bring

• 5+ years in CPG sales, with real leadership experience at a CPG brand
• A track record of winning and growing key accounts across multiple channels, such as grocery, convenience, club, drug, dollar and alternative
• Hands-on experience leading a national broker and distributor network
• Comfort with numbers: you read SPS, Circana or NielsenIQ data and turn it into decisions
• Strong command of sales financials: trade spend, deductions, forecasting and account P&Ls
• The energy of a builder: you like moving fast, rolling up your sleeves and doing more with less
• Willingness to travel about 15% to customers, trade shows and the team

What we offer

• Base salary plus bonus
• Start date: Janurary 2026 - Feburary 2027
• A seat at the leadership table of a brand with a loud, loyal fan base
• Real ownership: your plan, your team, your results

If you've built sales at a CPG brand and want to do it somewhere with a big personality, we want to hear from you.