Job Tittle: TikTok Shop Designer

Report to: Head of Commercial TikTok

Department: Commercial TikTok

Scope: We are seeking a talented and experience TikTok Shop Designer to join our creative team. This role is ideal for a design professional with a strong portfolio who excels at visual storytelling, branding, and digital design for TikTok. You will be responsible for leading creative projects, mentoring junior designers, and ensuring brand consistency across all marketing and communication channels.

Job Descriptions

Creative Direction

• Develop and execute design strategies that align with the brand’s vision, focusing on beauty aesthetics and trends.
• Oversee the creation of visuals for social media, ensuring they resonate with platform-specific audiences and trends.
• Ensure consistent branding across all platforms, including TikTok and other media channels.

E-commerce and Media Design

• Design and oversee assets for e-commerce platforms, including product pages, banners, promotions, and advertisements.
• Collaborate with marketing teams to create media campaigns that drive engagement and sales.
• Optimize visuals for performance, considering platform-specific requirements and user behavior.

Cross-Functional Collaboration

• Work closely with e-commerce, marketing, and product teams to understand objectives and ensure designs meet business goals.
• Partner with photographers and videographers to produce high-quality products and lifestyle visuals.

Innovation and Trends

• Keep up-to-date with design, beauty, and social media trends to continuously refine creative strategies.
• Experiment with new formats, tools, and techniques to push the creative boundaries of the brand.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, Graphic Design or a related field
• 3+ years of experience in graphic design
• Proven expertise in the beauty industry or a closely related field.
• Experience in designing for e-commerce platforms (e.g., Shopee, Lazada) and creating TikTok-specific content.
• Mastery of Adobe photoshop, Adobe Illustrator (Photoshop, Illustrator, After Effects).
• Proficiency in video editing and motion graphics tools for TikTok content creation.
• Familiarity with UI/UX tools such as Figma or Adobe XD is a plus.
• Knowledge of e-commerce design optimization and social media specifications.

Note: Please include your portfolio along with your CV when applying. Shortlisted candidates will be contacted for further discussion.