Senior Marketing Officer (Core Business)Hong Kong, Hong Kong S.A.R. (On-site) ∙ Full-time

Senior Marketing Officer (Core Business)

On-siteHong Kong, Hong Kong S.A.R.Full-timePosted 1 day ago

About the role

What Will You be Doing

  • Lead data-driven customer acquisition and retention strategies to drive sustainable business growth
  • Design and deliver personalized customer journeys, including tailored product recommendations and search experiences
  • Plan, execute, and continuously optimize marketing campaigns, refining CRM best practices based on performance results
  • Develop and execute e-commerce strategies and campaigns that drive traffic, conversion, and sales in line with business goals and KPIs
  • Analyze customer data, consumer behavior, and market trends to uncover opportunities and recommend improvement plans
  • Partner with cross-functional teams — sales team, IT, and external vendors — to implement and optimize marketing automation tools
  • Track and evaluate key performance metrics to measure campaign effectiveness and inform strategy
  • Support ad-hoc projects and tasks as required

Who is Our Right Fit

  • Bachelor’s degree in Marketing, Business Administration, or a related discipline
  • Minimum 4 years of e-commerce experience in marketing or CRM
  • Practical expertise in integrating AI tools into daily marketing and e-commerce operations
  • Energetic individual with a strong sense of initiative, drive, and self-motivation, capable of working independently
  • A team-oriented player with outstanding communication and interpersonal skills for effective collaboration with internal and external stakeholders.
  • Able to thrive in a fast-paced environment and manage multiple tasks under tight deadlines
HeadquartersTseung Kwan O, Hong Kong S.A.R.
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