Responsibilities

• Manage Brand Ambassadors, Exclusive KOLs, and community partnerships from planning to execution.
• Build and maintain strong relationships with talents while ensuring smooth communication and long-term collaboration.
• Develop campaign briefs, content guidelines, activation plans, and coordinate campaign execution across internal teams.
• Monitor campaign deliverables, content quality, and talent performance to ensure alignment with brand objectives.
• Analyze campaign performance and provide insights and recommendations for future improvements.
• Build and engage fitness, sports, and lifestyle communities through strategic activations and events.
• Collaborate with Creative, Marketing, Social Media, Production, and Event teams to deliver successful campaigns.
• Mentor junior team members and support daily workflow to ensure projects are delivered on time and with high quality.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of experience in KOL Marketing, Influencer Marketing, Talent Management, or Community Management.
• Proven experience managing KOLs, Brand Ambassadors, or influencer campaigns end-to-end.
• Strong communication, negotiation, project management, and problem-solving skills.
• Able to manage multiple campaigns and stakeholders simultaneously.
• Good understanding of Instagram, TikTok, YouTube, and the latest digital content trends.
• Experience leading projects or mentoring team members is an advantage.
• Passion for the fitness, sports, health, or lifestyle industry is a strong plus.