Join our growing team and become part of a collaborative, supportive environment where creativity, initiative, and results-driven thinking are highly valued. We’re looking for an experienced digital marketing professional with a strong focus on Paid Ads, Performance Marketing, and a 360° digital strategy. The ideal candidate combines analytical thinking with creativity to optimize campaigns, improve conversion rates, and drive sustainable e-commerce growth.

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and TikTok Ads, focusing on ROAS, CPA, conversions, and revenue growth.
• Develop and implement performance marketing strategies based on audience insights, keyword research, competitive analysis, and business objectives.
• Monitor campaign performance, analyze KPIs, and translate data into actionable recommendations for continuous improvement.
• Manage conversion tracking, Google Analytics, and reporting to measure performance across channels and customer touchpoints.
• Contribute to a 360° digital marketing strategy, integrating paid media, SEO, content, influencer marketing, and other digital channels.
• Optimize landing pages, customer journeys, and website performance to improve conversion rates and maximize marketing ROI.
• Execute SEO strategies to strengthen organic visibility and support long-term traffic growth.
• Coordinate influencer collaborations and create engaging digital content for multiple platforms, including basic video editing.

Required Qualifications

• University or College degree in Marketing, Digital Marketing, or a related field.
• 6+ years of hands-on e-commerce experience, with a strong focus on paid advertising and performance marketing.
• Proven experience managing and optimizing Google Ads and Meta Ads campaigns, with a clear understanding of ROAS, CPA, conversion rates, and budget allocation.
• Experience with TikTok Ads and an understanding of TikTok's advertising ecosystem and creative formats.
• Advanced knowledge of Google Analytics 4, Google Search Console, conversion tracking, and campaign performance analysis.
• Strong understanding of PPC best practices, audience targeting, keyword analysis, and landing page optimization.
• Experience across multiple digital marketing channels, with the ability to develop and implement an integrated 360° strategy.
• Excellent command of Greek and English, both written and spoken.
• Strong analytical, organizational, communication, and problem-solving skills.
• Proficiency in Microsoft Office, particularly Excel.
• Ability to prioritize tasks, manage deadlines, and work both independently and collaboratively.
• Fulfilled military obligations, where applicable.

Pay range: €2.200,00 - €3.000,00 per month