Bachan’s is rooted in history, tradition, culture and family. Our Original Japanese Barbecue Sauce was created from a multi-generational family recipe, and our mission is simple: Bring Family Together®. We believe in a minimalistic and transparent approach to our products, using high-quality ingredients and obsessing over the details because Our Ingredients Matter®. We are a passionate, creative team of innovators and problem solvers committed to building something special while staying true to who we are. Working alongside our Marketing and Sales teams, you’ll keep projects moving, connect the dots, coordinate the details, and make sure every activation is executed seamlessly. If you’re organized, resourceful, thrive on collaboration, and get excited about being part of an entrepreneurial brand that’s growing its footprint, we’d love to meet you!

Position Summary

The Marketing & Sales Coordinator plays a key role in bringing Bachan’s brand and commercial priorities to life at retail. This position supports the execution of shopper marketing programs, retail media, trade shows, retailer meetings, and other customer-facing initiatives while serving as an important connection point between the Marketing and Sales teams.

Working closely with the Sr. Manager, Shopper Marketing and Bachan’s Sales team, the Marketing & Sales Coordinator helps turn plans into action—coordinating assets, timelines, retailer requirements, meetings, vendors, and program details to ensure strong and timely execution.

Own day-to-day project management and execution for assigned marketing, retail activation and customer programs, ensuring deliverables, timelines, approvals, budgets and stakeholders are proactively managed from kickoff through completion.

This is a highly collaborative and hands-on role for someone who is organized, resourceful, detail-oriented, and excited to work across both Marketing and Sales. The ideal candidate can manage multiple priorities at once, anticipates what teams need next, and enjoys making things happen in a fast-moving, entrepreneurial environment.

Essential Functions/Primary Responsibilities

Shopper Marketing & Retail Media

• Manage day-to-day execution of shopper marketing, retail activation, and retail media programs across key retail customers and channels.
• Coordinate program timelines, creative briefs, assets, retailer specifications, approvals, promotional materials, and final delivery.
• Support retailer campaigns and activations tied to product launches, seasonal programs, promotions, and broader brand initiatives.
• Coordinate retail media and digital shopper campaigns across platforms including Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart and Ibotta.
• Partner with Shopper Marketing, Brand, Creative, Sales, and external vendors to ensure programs align with customer priorities and are executed accurately and on time.
• Maintain program calendars, campaign trackers, budgets, and deliverable timelines while proactively communicating status, next steps, and potential risks.
• Support campaign performance reporting and post-program recaps.

Sales, Retailer & Trade Show Support

• Coordinate retailer-specific marketing materials, product information, samples, presentations, and other selling tools.
• Manage retailer meeting, line review, trade show, and customer event logistics, including timelines, shipping, registrations, signage, collateral, and vendor coordination.
• Partner with Sales, Brand, and Creative to ensure customer-facing materials and event experiences are accurate, current, and on-brand.
• Support onsite event execution as needed and post-event follow-up.

Marketing & Sales Coordination

• Maintain project calendars, trackers, timelines, and status updates across assigned initiatives.
• Coordinate cross-functional meetings, creative requests, and follow-up actions across Sales, Shopper Marketing, Brand, and Creative.
• Maintain organized program files, retailer requirements, creative assets, and sales and marketing materials.
• Process invoices, purchase orders, vendor documentation, and other program-related administrative needs.
• Identify opportunities to streamline processes and improve coordination between Marketing and Sales.

Working Conditions/Environment

Works in a hybrid business environment where the employee is regularly required to speak, see, hear, sit, stand, talk, type, walk, and bend while performing daily responsibilities. The noise level in the work environment is typically moderate. This role requires approximately 20% travel.

Qualification Requirements

• 2–4+ years of experience in marketing, retail marketing, customer marketing, shopper marketing, trade marketing, retail activation, retail media or a related field.
• Experience within CPG, food & beverage, retail, or a consumer brand environment preferred.
• Experience managing multiple cross-functional projects, creative workflows, vendors and deadlines in a fast-paced environment strongly preferred.
• Strong project coordination and organizational skills with exceptional attention to detail.
• Demonstrated ability to manage multiple projects, deadlines, and stakeholders simultaneously.
• Strong written and verbal communication skills.
• Ability to work effectively across Marketing, Sales, Creative, agencies, vendors, and other partners.
• Comfortable working independently and taking ownership of execution.
• Strong proficiency in Microsoft PowerPoint and Excel.
• Familiarity with retail media networks such as Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart, or similar platforms preferred.
• Experience supporting trade shows, customer meetings, shopper programs, or retailer activation is

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related discipline, or equivalent experience.
• CPG or food industry experience.
• Experience working directly with retail customers or Sales teams.
• Exposure to shopper marketing and retail media.
• Experience coordinating creative assets and working with designers or agencies.