About Food Stories

Foodstories is redefining the gourmet food landscape in India, catering to discerning consumers who truly understand and appreciate exceptional taste, quality, and culinary experiences. More than just a gourmet retailer, Foodstories is building a modern food lifestyle platform designed for individuals who see food as an expression of culture, wellness, discovery, and everyday luxury.

With an ambitious vision to become India’s most loved gourmet food destination, Foodstories is shaping the future of premium food retail through thoughtfully curated products, immersive in-store experiences, and seamless omnichannel convenience.

Currently, Foodstories operates flagship stores at Ambience Mall, Vasant Kunj (Delhi), Banjara Hills (Hyderabad), Bandra and Lokhandwala (Mumbai) and Prestige Sterling Square (Bengaluru), while also serving customers digitally through its online platform, app, WhatsApp ordering, and phone-based concierge services. This integrated ecosystem allows customers to engage with Foodstories anytime and anywhere , whether they choose to shop in-store, order online, connect through WhatsApp, or place personalized orders over a call.

The stores feature a carefully curated assortment of premium farm-sourced produce, artisanal bakery offerings, handcrafted cheeses, single-origin chocolates, exotic spices, wellness-focused products, and global pantry essentials. Nearly half of the offerings are freshly prepared on-site to ensure superior freshness, authenticity, and quality.

Foodstories also offers a unique all-day dining café experience, complemented by a specialized estate-to-cup organic coffee program and an evolving wellness and bio-hacking zone designed for today’s health-conscious consumer.

Looking ahead, Foodstories plans to significantly expand its footprint through multiple new stores supported by state-of-the-art commissaries, back-end kitchens, dark stores, and technology-led fulfillment capabilities.

Founded by Ashni Biyani and Avni Biyani, Foodstories reflects their shared passion for bringing together the finest ingredients, global food cultures, and elevated customer experiences under one brand. Owned and operated by Foodstories Private Limited, the company is setting a new benchmark in India’s gourmet food and lifestyle space by combining luxury, innovation, sustainability, and culinary excellence.

Visit us

https://www.foodstories.shop/

https://www.linkedin.com/company/foodstoriesshop/posts/?feedView=all&viewAsMember=true

Role Overview

We are looking for a Senior Manager / Lead – Performance Marketing who can own and scale the entire digital acquisition charter. This role requires a strategic leader who can drive growth across channels, build high-performing teams, and optimize for long-term value (LTV), not just short-term CAC.

What You’ll Do

• Own and drive the overall performance marketing strategy across Google, Meta, and emerging channels
• Lead full-funnel growth strategy with a strong focus on CAC efficiency, ROAS, and LTV optimization
• Manage large-scale monthly ad spends and ensure efficient budget allocation across channels
• Build and scale customer acquisition engines across web and app ecosystems
• Lead experimentation across creatives, audience segmentation, bidding strategies, and funnel optimization
• Partner closely with Product, Tech, and Creative teams to improve conversion rates and user journeys
• Drive data-led decision making through strong attribution models, cohort analysis, and performance tracking
• Build, mentor, and lead a high-performing performance marketing team
• Identify and unlock new growth channels (affiliate, influencer, partnerships, etc.)
• Present strategic insights and growth plans to leadership stakeholders

Key Skills & Expertise

Must-Have

• 5+ years of experience in performance/growth marketing
• Deep expertise in Google Ads, Meta Ads, and multi-channel acquisition strategies
• Proven track record of managing high ad spends and scaling businesses profitably
• Strong understanding of CAC, ROAS, LTV, attribution models, and funnel metrics
• Experience in D2C / E-commerce / Marketplace / Consumer Tech businesses
• Strong analytical and problem-solving skills with hands-on experience in data tools

Good-to-Have

• Experience with app growth, lifecycle marketing, and retention strategies
• Exposure to GA4, GTM, MMPs (AppsFlyer, Adjust, etc.)
• Experience in omnichannel or offline-to-online integration
• Prior team management and leadership experience

Who Should Apply

You are a growth leader who can think strategically while staying close to execution. You have built and scaled performance engines, understand unit economics deeply, and can drive both short-term performance and long-term brand growth.