Company Description A.N. JAIN creates sustainable, ethical, and accessible fine jewelry using lab-grown diamonds and recycled gold for everyday wear. The brand is built on craftsmanship, innovation, and a strong commitment to sustainability. A.N. JAIN focuses on educating consumers about the environmental and social benefits of lab-grown diamonds. The company aims to empower individuals to make socially conscious choices when purchasing jewelry. Team members contribute to a mission-driven environment that blends design, responsibility, and modern luxury.

Role Description The Performance Marketer will be responsible for planning, executing, and optimizing paid marketing campaigns across digital channels to drive traffic, conversions, and revenue. Day-to-day tasks include managing ads on platforms such as Google, Meta, and other relevant networks, monitoring performance metrics, running A/B tests, and adjusting budgets and targeting based on data insights. The role also involves collaborating with creative and content teams to develop effective ad creatives, landing pages, and messaging that align with the brand’s sustainability-driven positioning. The Performance Marketer will prepare regular reports, analyze customer acquisition costs and return on ad spend, and recommend strategies to improve campaign efficiency. This is a full-time, on-site role based in New Delhi.

Qualifications

• Strong skills in performance marketing, including paid search, paid social, display advertising, and remarketing/retargeting.
• Proficiency in analytics and tracking tools such as Google Analytics, Google Tag Manager, advertising platform dashboards, and basic data analysis.
• Experience with campaign planning and optimization, including audience segmentation, bid strategy, A/B testing, and conversion rate optimization.
• Ability to collaborate on creative assets, with a good understanding of marketing copy, visual storytelling, and landing page best practices.
• Excellent communication, organizational, and problem-solving skills, with attention to detail and a data-driven mindset.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in e-commerce, D2C brands, or luxury/fashion/jewelry sectors is an advantage.
• Interest in sustainability, ethical consumerism, and purpose-driven brands is highly beneficial.