Key Responsibility

• Define and drive the Own Brand category strategy, vision and product roadmap in line with business objectives.
• Take end-to-end accountability for Own Brand sales, margin and category participation.
• Develop and prioritize the product roadmap and squad backlog to maximize category growth and business impact.
• Drive new product development and launches, from product planning through execution, ensuring timely time-to-market.
• Monitor and improve Own Brand SKU productivity (Sales-per-SKU) and overall category performance.
• Partner closely with the Core Merchandising team as the Own Brand counterpart to develop and grow the category.
• Ensure product quality and work with relevant functions to minimize quality incidents and product recalls.
• Lead, guide and collaborate with squad members and cross-functional teams to deliver high-quality outcomes within expected timelines.
• Translate commercial and category insights into actions that support sales growth, profitability and category development.

Qualifications

• Bachelor’s degree in Business, Food Science, Engineering or a category-related field
• 8–10 years of experience in Retail Merchandising, Private Label / Own Brand, FMCG or E-Commerce
• At least 3 years of team leadership experience
• Strong commercial and technical knowledge relevant to the category
• Strong understanding of category, product and commercial management
• Experience in Product Owner / Agile is preferred
• Strong leadership, stakeholder management and cross-functional collaboration skills

CP AXTRA | Lotus's

CP AXTRA Public Company Limited.

Nawamin Office: Buengkum, Bangkok 10230, Thailand

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