<p class="MsoNormal"><span style="font-family: 'Times New Roman',serif;">Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing, and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.</span></p><p class="MsoNormal"><strong><span style="font-family: 'Times New Roman',serif;">Job Title: </span></strong><span style="font-family: 'Times New Roman',serif;">Marketing Manager<strong> </strong></span></p><p class="MsoNormal"><strong><span style="font-family: 'Times New Roman',serif;">Compensation</span></strong><span style="font-family: 'Times New Roman',serif;">: $75-85k</span></p><p class="MsoNormal"><strong><span style="font-family: 'Times New Roman',serif;">Brand Campaign Development & Execution</span></strong></p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l3 level1 lfo1; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Lead execution of the Munro brand launch and ongoing brand marketing initiatives</span></li><li class="MsoNormal" style="mso-list: l3 level1 lfo1; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Assist in developing seasonal campaign strategies across multiple brands</span></li><li class="MsoNormal" style="mso-list: l3 level1 lfo1; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Translate strategic direction into actionable marketing plans and creative briefs</span></li><li class="MsoNormal" style="mso-list: l3 level1 lfo1; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Coordinate campaign execution across creative, PR, digital, social and Shared Services teams</span></li><li class="MsoNormal" style="mso-list: l3 level1 lfo1; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Ensure brand storytelling, visual consistency and messaging remain aligned across all consumer touchpoints</span></li><li class="MsoNormal" style="mso-list: l3 level1 lfo1; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Manage campaign timelines, deliverables and launch schedules from concept through execution</span></li><li class="MsoNormal" style="mso-list: l3 level1 lfo1; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Support integrated marketing initiatives across wholesale, retail, digital and e-commerce channels</span></li></ul><p class="MsoNormal"><strong><span style="font-family: 'Times New Roman',serif;">Retailer Marketing & Wholesale Partnerships</span></strong></p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l5 level1 lfo2; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Serve as day-to-day marketing contact for key wholesale partners including Nordstrom, Costco, QVC, DSW, Von Maur and others</span></li><li class="MsoNormal" style="mso-list: l5 level1 lfo2; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Manage multiple annual Nordstrom marketing programs, in-store events, trunk shows and customer-facing activations</span></li><li class="MsoNormal" style="mso-list: l5 level1 lfo2; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Coordinate retailer-sponsored advertising campaigns and promotional initiatives</span></li><li class="MsoNormal" style="mso-list: l5 level1 lfo2; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Develop retailer-specific marketing materials, presentations and support tools</span></li><li class="MsoNormal" style="mso-list: l5 level1 lfo2; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Manage retailer marketing calendars, deadlines and deliverables</span></li><li class="MsoNormal" style="mso-list: l5 level1 lfo2; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Partner closely with sales teams to support key account growth and seasonal selling initiatives</span></li><li class="MsoNormal" style="mso-list: l5 level1 lfo2; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Coordinate marketing support for retailer meetings, line reviews and product launches</span></li><li class="MsoNormal" style="mso-list: l5 level1 lfo2; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Assist in the development of retailer-exclusive marketing programs and product stories</span></li></ul><p class="MsoNormal"><strong><span style="font-family: 'Times New Roman',serif;">Trade Shows, Events & Brand Activations</span></strong></p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l6 level1 lfo3; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Lead planning and execution of multiple trade shows, retailer events and brand activations annually</span></li><li class="MsoNormal" style="mso-list: l6 level1 lfo3; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Manage logistics and execution for Nordstrom events, retailer presentations, showroom events and customer activations</span></li><li class="MsoNormal" style="mso-list: l6 level1 lfo3; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Coordinate event timelines, vendor communication and production schedules</span></li><li class="MsoNormal" style="mso-list: l6 level1 lfo3; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Support booth design, visual merchandising and seasonal storytelling at industry trade shows</span></li><li class="MsoNormal" style="mso-list: l6 level1 lfo3; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Manage event marketing materials, signage, invitations and promotional assets</span></li><li class="MsoNormal" style="mso-list: l6 level1 lfo3; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Coordinate sample trafficking, product merchandising and event setup requirements</span></li><li class="MsoNormal" style="mso-list: l6 level1 lfo3; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Work cross-functionally with sales teams to ensure events support seasonal sales objectives</span></li><li class="MsoNormal" style="mso-list: l6 level1 lfo3; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Assist in managing event budgets, timelines and post-event reporting</span></li><li class="MsoNormal" style="mso-list: l6 level1 lfo3; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Serve as primary marketing contact for event execution and retailer-facing activations</span></li></ul><p class="MsoNormal"><strong><span style="font-family: 'Times New Roman',serif;">Product Marketing & Go-to-Market Execution</span></strong></p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l1 level1 lfo4; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Support seasonal product launches and collection introductions across brands</span></li><li class="MsoNormal" style="mso-list: l1 level1 lfo4; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Develop product storytelling and consumer-facing messaging</span></li><li class="MsoNormal" style="mso-list: l1 level1 lfo4; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Assist in collection positioning, market differentiation and merchandising support</span></li><li class="MsoNormal" style="mso-list: l1 level1 lfo4; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Partner with Design and Product Development teams to communicate key product innovations and features</span></li><li class="MsoNormal" style="mso-list: l1 level1 lfo4; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Ensure product launches are supported across retail, wholesale and digital channels</span></li></ul><p class="MsoNormal"><strong><span style="font-family: 'Times New Roman',serif;">Campaign Coordination & Cross-Functional Leadership</span></strong></p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l0 level1 lfo5; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Serve as a key liaison between Marketing, Sales, Design, Product Development, E-Commerce and Shared Services teams</span></li><li class="MsoNormal" style="mso-list: l0 level1 lfo5; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Manage project timelines and ensure alignment across departments</span></li><li class="MsoNormal" style="mso-list: l0 level1 lfo5; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Coordinate asset requests, approvals and workflow management</span></li><li class="MsoNormal" style="mso-list: l0 level1 lfo5; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Ensure marketing initiatives are executed on time and aligned with business priorities</span></li><li class="MsoNormal" style="mso-list: l0 level1 lfo5; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Support execution of strategic initiatives directed by executive leadership</span></li><li class="MsoNormal" style="mso-list: l0 level1 lfo5; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Manage branded philanthropic effort/events</span></li></ul><p class="MsoNormal"><strong><span style="font-family: 'Times New Roman',serif;"> </span></strong></p><p class="MsoNormal"><strong><span style="font-family: 'Times New Roman',serif;">Market Research, Analytics & Business Insights</span></strong></p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Monitor campaign performance, retailer marketing initiatives and promotional effectiveness</span></li><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Track competitive activity, market trends and consumer insights</span></li><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Analyze retailer performance and marketing opportunities</span></li><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Assist in evaluating campaign ROI and recommending optimizations</span></li><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Provide reporting and recommendations to support future marketing planning</span></li></ul><p class="MsoNormal"><strong><span style="font-family: 'Times New Roman',serif;">Shared Services </span></strong></p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l4 level1 lfo7; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Develop detailed project briefs for creative and production teams</span></li><li class="MsoNormal" style="mso-list: l4 level1 lfo7; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Manage asset requests, revisions and project prioritization</span></li><li class="MsoNormal" style="mso-list: l4 level1 lfo7; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Ensure deliverables meet brand standards and retailer requirements</span></li><li class="MsoNormal" style="mso-list: l4 level1 lfo7; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Coordinate approvals and communication between stakeholders and Shared Services teams</span></li><li class="MsoNormal" style="mso-list: l4 level1 lfo7; tab-stops: list .5in;"><span style="font-family: 'Times New Roman',serif;">Maintain workflow visibility and ensure deadlines are met across multiple brands and initiatives</span></li></ul><p class="MsoNormal" style="margin-bottom: 7.5pt; line-height: normal; background: white;"><strong><em><span style="font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; color: #383f44; mso-font-kerning: 0pt; mso-ligatures: none;">Thank you in advance for your interest in this opening.</span></em></strong><span style="font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; color: #383f44; mso-font-kerning: 0pt; mso-ligatures: none;"> <strong><em>Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.</em></strong><em> <strong>At this time, only qualified candidates will be contacted.</strong></em></span></p><p class="MsoNormal" style="margin-bottom: 7.5pt; line-height: normal; background: white;"><strong><em><span style="font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; color: #383f44; mso-font-kerning: 0pt; mso-ligatures: none;">Direct applicants only, no third-party staffing inquiries, please. #LI-ONSITE</span></em></strong></p>