Experience: 4–5 years (Influencer marketing expertise required)

Location: Sector 54, Gurugram

Type: Full-time, In-office (5 days/week)

About NUUK

Appliances don't have to be boring. For too long, they stood still while people and homes evolved. NUUK exists to challenge that.

We are a team of engineers, designers, and operators building from first principles - creating products that are thoughtful, functional, and built to last. But behind every growing business is a finance function that ensures cash moves efficiently, risks are managed, and operations run seamlessly. That's where this role comes in.

Find out more about us here: https://nuuk.in/

Follow our journey: https://www.instagram.com/mynuuk/

What is this role about?

This role is for someone who has spent years understanding creators - how they think, how they build trust with their audiences, and how to turn that trust into genuine brand love. You're not just a deal-closer. You're a relationship builder, a campaign thinker, and a brand guardian who knows how to make influencer marketing actually work.

At NUUK, influencer marketing isn't a checkbox.

It's one of our most powerful brand-building tools - and this role owns it.

What will you do?

Influencer Strategy & Planning

• Own NUUK's influencer marketing strategy end-to-end - from tier mix and platform selection to briefing, execution, and measurement
• Build and manage a diverse roster of creators across nano, micro, and macro tiers that authentically represent NUUK's world
• Develop campaign briefs that give creators creative freedom while keeping NUUK's brand voice intact

Campaign Measurement

• Manage timelines, deliverables, contracts, and payments across all influencer partnerships
• Track performance across campaigns - reach, engagement, conversions, and brand sentiment
• Derive learnings from every campaign and feed them back into the next brief

Cross-touchpoint Thinking

• Connect influencer activity with broader marketing moments - launches, campaigns, seasonal moments, and community
• Work closely with the content, brand, and performance teams to amplify influencer output across owned and paid channels

Who we're looking for

• Influencer Marketing Expert: You've run influencer programmes at scale - you know the difference between reach and impact, and you optimise for the latter
• Relationship-First: Creators trust you. You build genuine, long-term partnerships, not transactional ones
• Brand-Literate: You understand what NUUK stands for and can translate that into a creator brief that actually gets followed
• Multi-Touchpoint Thinker: Influencer marketing doesn't live in isolation for you - you understand how it connects to social, performance, and community
• Data-Driven: You track what matters, draw the right conclusions, and use them to make the next campaign better

Why join NUUK?

• High ownership from Day 1
• Exposure across teams and functions
• Fast learning curve in a scaling startup
• Opportunity to grow into a strategic role over time
• Work with a team that builds, not just talks
• Unlimited coffee, great snacks, a vibrant workspace and a team that values design, speed, creativity and thoughtful execution

NUUK is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.