Jive PR + Digital is an award-winning PR, influencer, and social agency with an 18-year track record of growing global brands. We help consumer and immersive companies scale through culturally relevant storytelling, social content, UGC, and influencer campaigns that actually move the needle on awareness, engagement, and sales.

Our values are simple but non-negotiable: we are Proactive, we bring real Passion to the work and the impact it creates, we take full Ownership of our clients’ businesses as if they were our own, and we are relentlessly focused on Results. These aren’t poster words. They’re how we hire, how we decide, and how we show up for clients and for each other.

Our Secret Sauce: The 3 R’s

• Return on Other Brands’ Investments
• We’ve spent 18 years learning what works and what doesn't so our clients don’t have to.
• Relevance through Cultural Integration
• Great brands don’t interrupt culture. They participate in it. We put clients inside conversations people are already having instead of shouting over them.
• Right Stage, Right Strategy
• A legacy brand and a startup need completely different playbooks. We diagnose where a business really is, then build the strategy that actually gets it where it wants to go.

Description of the Role

Some agencies chase likes. We chase results that show up on a client’s bottom line. We’re looking for a Social Media & Influencer Marketing Director to lead Jive’s social, influencer, and UGC practice and the team behind it. You’ll set the strategic vision for some of North America’s most culturally relevant consumer brands, build influencer programs that deliver measurable ROI, and turn organic social into a growth engine rather than a posting schedule. You’ll lead and develop a team of managers and coordinators, own senior client relationships, protect account profitability, and partner with leadership to win and grow new business. This role is for a leader who has the strategic chops to sit across from a CMO, the cultural instincts to know what will break through next, and the operational discipline to make great work happen consistently, at scale.

Responsibilities

Your role would include, but not be limited to, the following:

Strategy & Creative Leadership

• Own the social, influencer, and UGC strategy for every account in the practice, ensuring each plan ladders up to clear business goals such as sales, sign-ups, foot traffic, and brand growth.
• Build integrated programs where organic social, influencer partnerships, UGC, and paid amplification work together as one system.
• Set the creative bar for the department, from big campaign ideas to the hooks and formats that stop the scroll.
• Keep Jive at the pulse of culture, spotting trends, platform shifts, and creator movements early and turning them into opportunities for clients.

Influencer Marketing & ROI

• Lead influencer and creator programs from strategy and talent selection through negotiation, contracting, content, and reporting, with a standard of ROI-positive results.
• Oversee budgets, creator rates, usage rights, and whitelisting and Spark Ads strategies that turn top creator content into high-performing paid assets.
• Build measurement frameworks that connect influencer and social activity to revenue, cost per acquisition, ROAS, and other business outcomes.
• Grow and maintain a deep network of creators, talent managers, and platform partners.

Team Leadership

• Lead, mentor, and grow a team of social and influencer managers and coordinators, building a culture of ownership, creativity, and accountability.
• Set clear roles, priorities, and performance expectations, and run regular one-on-ones, feedback, and training.
• Own the department’s processes, SOPs, and tools so the team can deliver excellent work consistently as we scale.
• Review and approve strategies, content, campaigns, and reports before they reach clients.

Client Leadership & Growth

• Serve as the senior strategic partner to clients, building trust with marketing leaders and executives.
• Lead quarterly business reviews that tell a clear story of results, insights, and what’s next.
• Identify opportunities to expand scope and retain accounts, and navigate tough conversations with confidence and care.
• Partner with leadership on new business, contributing to strategy, proposals, and pitches, and presenting with energy and credibility.

Performance & Profitability

• Hold the department accountable to client KPIs, monitoring performance and course-correcting quickly when results fall short.
• Manage account scopes, hours, and profitability, flagging scope creep early and keeping every account on pace.
• Turn performance data into clear recommendations that make each month better than the last.

Skills & Qualifications

This is important | Please only apply if:

• 8+ years of experience in social media and influencer marketing, with at least 5 years in an agency environment (minimum).
• 5+ years of experience directly leading and developing a team.
• Based in the US or Canada and authorized to work there.
• A proven track record of influencer and social programs that delivered measurable business results, such as sales, ROAS, or customer growth, not just reach and engagement.
• Deep expertise across TikTok, Instagram, YouTube, and emerging platforms, including algorithms, content formats, TikTok Shop, and paid amplification.
• Experience managing influencer budgets, negotiating creator partnerships, and overseeing contracts and usage rights.
• Strong client presence with experience leading senior client relationships and presenting to marketing executives.
• Experience contributing to new business pitches and growing existing accounts.
• Strong business acumen, including managing scopes, hours, and account profitability.
• Experience with consumer brands, ideally with millennial and Gen Z audiences.
• Familiarity with tools such as Lefty or similar creator platforms, Dash Hudson or Sprout Social, Notion, Canva, and Google Workspace is a plus.

Unfortunately, if you do not meet these requirements, we will not be able to respond.

Join Our Team

Please submit the following two items to: [email protected]

1. Your resume (include the city and state or province where you live).
2. A short video (phone is fine!) answering these questions:

• Walk us through an influencer or social program you led that drove real business results. What was the ROI, and how did you prove it?
• How do you build and develop a high-performing team? Share an example of someone you helped grow.
• Tell us about a time a client relationship or campaign was at risk. What did you do?
• What’s a cultural trend or platform shift you think brands should be paying attention to right now, and why?
• What is one of your ‘bucket list’ items (something you’ve always wanted to do or achieve)?