Head of Brand

Brands: Bettervits & Pawfy

Location: Remote

Type: Full-Time

Start Date: ASAP

About Us

We're a fast-growing DTC group operating across human and pet health and wellness, with ambitions to build category-leading brands in the US, UK, and beyond.

Our portfolio includes Bettervits and Pawfy, two rapidly scaling wellness brands built on premium products, strong digital expertise, and a relentless focus on growth. With millions of customers served and an expanding presence across DTC, Amazon, Chewy, and major retail partners, we're entering an exciting new phase of growth.

We're looking for exceptional talent to help build brands that don't just compete in their categories, but define them.

Role Overview

We're looking for an experienced Head of Brand to lead the brand strategy, creative direction, and overall brand identity across our growing portfolio of human and pet wellness brands.

This is a senior, commercially minded leadership role for someone who understands how to build brands that consumers genuinely connect with, while driving measurable business growth.

You'll be responsible for shaping how our brands look, feel, sound, and show up across every customer touchpoint, from packaging and product launches to advertising, social media, influencer partnerships, and retail.

We're looking for someone who combines exceptional creative taste with strong commercial instincts. Someone who understands the difference between building a beautiful brand and building a brand that actually sells.

You'll work closely with founders, creative, product development, performance marketing, and e-commerce teams to create distinctive, culturally relevant brands that build long-term customer loyalty and category leadership.

What You'll Be Responsible For

• Brand Strategy & Positioning: Own and evolve the overall brand strategy, positioning, identity, tone of voice, and visual direction across Bettervits and Pawfy, ensuring each brand has a distinctive identity and compelling proposition within its category.
• Creative Direction & Brand Execution: Lead the creative vision across packaging, advertising, website experiences, photography, video, social content, and campaigns, ensuring exceptional creative quality and consistency across every consumer touchpoint.
• Campaigns & Brand Building: Develop and execute integrated brand campaigns, storytelling initiatives, influencer collaborations, and cultural partnerships that increase awareness, strengthen consumer perception, and drive long-term brand equity.
• Product Launches & Innovation: Work closely with product development and commercial teams to shape new product positioning, naming, packaging, messaging, and go-to-market strategies, ensuring successful launches that resonate with target audiences.
• Customer & Market Insights: Develop a deep understanding of our consumers, competitors, cultural trends, and emerging opportunities, using research and data to inform brand decisions, identify white spaces, and keep our brands ahead of the market.
• Leadership & Commercial Performance: Build and lead a high-performing brand and creative function, working cross-functionally with performance marketing, retention, e-commerce, and retail teams to balance brand building with measurable commercial outcomes.

What We're Looking For

• Proven experience leading brand strategy and creative direction for successful DTC, consumer wellness, beauty, lifestyle, or FMCG brands, ideally within rapidly scaling businesses.
• Exceptional brand taste and creative judgment, with a strong portfolio demonstrating the ability to build distinctive, premium, culturally relevant consumer brands across multiple channels.
• Strong commercial understanding of how brand strategy influences customer acquisition, conversion, retention, pricing power, and long-term revenue growth.
• Demonstrable experience developing and executing successful brand campaigns, product launches, packaging strategies, and integrated marketing initiatives, with clear examples of measurable impact.
• Deep understanding of modern consumer behavior, social media, influencer marketing, creative trends, and what it takes to build brands that stand out in highly competitive categories.
• A proactive, hands-on leader who combines strategic thinking with exceptional execution, thrives in fast-moving environments, and can confidently manage creative teams, external agencies, and multiple brands.

Bonus

• Experience building or scaling brands in human supplements, pet wellness, beauty, skincare, or other repeat-purchase consumer categories.
• Experience working across both US and UK consumer markets, with an understanding of regional brand positioning and customer behavior.
• A strong network of creative agencies, designers, photographers, content creators, influencers, and production partners.
• Experience developing premium packaging systems and cohesive visual identities across large product portfolios.
• Experience leading major brand launches, celebrity partnerships, influencer campaigns, PR initiatives, or retail activations.
• Experience balancing performance-driven DTC marketing with long-term brand building, organic growth, and retail expansion.

Why Join Us?

• Competitive senior-level compensation package.
• Opportunity to shape and lead the brand direction of two rapidly scaling consumer wellness businesses.
• Significant creative ownership and autonomy, with direct access to founders and key decision-makers.
• Opportunity to build globally recognized brands across human and pet wellness.
• Fully remote role within a fast-moving, ambitious, entrepreneurial team.
• Long-term leadership and career growth opportunities as our portfolio and international presence expand.