House of Bō is a US fragrance brand, that seeks to awaken the senses and create harmony between body and soul through its carefully curated collection of eco-luxe handcrafted scents. It’s elevated line of gender-neutral fragrances were born out of concern for all beings and a desire to produce ethically sourced products. That is why House of BŌ fragrance formulas are made with the highest quality of raw and locally sourced natural ingredients, to curate limited edition collections based on collaboration, creativity, and uniqueness. The brand's scents strive to empower the true self of its consumers through its experiential and conscientious products and brand ethos, which celebrates inclusivity and simplicity.

About the Role

House of Bō is seeking a highly organized and analytical Growth & Retention Specialist to support our ecommerce growth efforts. This role will sit at the intersection of customer insights, lifecycle marketing, and ecommerce execution.

The ideal candidate is someone who enjoys working with data but is equally excited about turning insights into action. You will be responsible for executing email and SMS initiatives, analyzing customer behavior, supporting product launches, and helping create a best-in-class customer journey.

This position will work closely with the Growth Lead and will play a key role in improving retention, increasing repeat purchases, and maximizing customer lifetime value.

Responsibilities include

Email & SMS Marketing

• Build, schedule, and execute email and SMS campaigns
• Manage and optimize automated flows
• Create customer segments and personalized lifecycle journeys
• Perform QA and ensure flawless campaign execution
• Analyze campaign performance and recommend improvements

Ecommerce Reporting & Customer Insights

• Prepare weekly business and marketing reports
• Analyze customer behavior, retention trends, and purchase patterns
• Identify opportunities to improve conversion, repeat purchases, and AOV
• Conduct product and launch performance analysis
• Translate data into clear recommendations and action plans

Customer Experience & Growth Initiatives

• Support quiz optimization and customer journey improvements
• Assist with loyalty and retention initiatives
• Support CRO testing, landing pages, and merchandising improvements
• Assist with new product launches and promotional execution

Requirements

• 2–5 years of experience in ecommerce, retention, or lifecycle marketing
• Hands-on experience with Shopify
• Strong experience with Klaviyo and/or SMS platforms
• Comfortable working with Google Sheets/Excel and analyzing data
• Strong attention to detail and project management skills
• Ability to manage multiple initiatives and meet deadlines
• Excellent written communication skills
• A proactive mindset with a desire to test, learn, and improve

Bonus Qualifications

• Experience with luxury, beauty, fragrance, or fashion brands
• Experience with loyalty programs
• Experience with quizzes and customer segmentation
• Basic understanding of Google Analytics and ecommerce KPIs
• Experience with landing page testing or CRO

What Success Looks Like

• Email and SMS programs are executed consistently and effectively
• Reporting turns into actionable business recommendations
• Customer journeys become more personalized and optimized
• Retention initiatives contribute to increased repeat purchase behavior
• New growth opportunities are identified and implemented proactively
• The ecommerce team moves faster with stronger execution