House of Bō is a US fragrance brand making gender-neutral, eco-luxe scents for people who find mass-market perfume counters a little exhausting. Its handcrafted formulas are built from natural ingredients, sourced locally and sustainably rather than synthesized in factories.

The brand grew out of concern for all beings and a wish to make ethically sourced products inspired by Mexico's rich culture. It carries that Mexican heritage into the American market, with a goal of awakening the senses and creating harmony between body and soul.

House of Bō works in small batches, releasing limited edition collections built on collaboration, creativity, and uniqueness, where scarcity is part of the appeal. Ave María, Black Gala, and Bombón are among the scents its customers return to most.