PHD (Proven. Honest. Derma.)

At PHD, we build skincare that is clinically backed, dermatologist-created, and transparently communicated.

This role is about building credibility at scale — not just managing influencers.

About the Role

Brand Executive - Are you passionate about beauty and marketing? Join as a Brand Executive and help shape the future of our brand. Drive innovative campaigns, enhance brand visibility, and contribute to our mission of delivering ethical beauty solutions.

Roles and Responsibilities

• Identify, onboard, and manage influencers across platforms such as Instagram, YouTube, and emerging creator platforms, aligned with brand objectives.
• Build and maintain strong relationships with nano, micro, and macro influencers to drive awareness, engagement, and conversions.
• Plan and execute influencer campaigns for product launches, seasonal pushes, and ongoing brand initiatives.
• Coordinate with influencers on content briefs, timelines, deliverables, and approvals to ensure brand and compliance alignment.
• Track influencer performance using key metrics such as reach, engagement, CTR, conversions, and ROI.
• Work closely with brand, content, performance marketing, and design teams to ensure integrated campaign execution.
• Negotiate commercials, manage contracts, payouts, and invoices in coordination with finance and legal teams.
• Stay updated on creator trends, platform updates, and competitor influencer strategies.
• Manage influencer databases, campaign trackers, and reporting dashboards.
• Ensure all influencer content adheres to brand guidelines, disclosure norms, and platform policies.
• Any task assigned by the management.

Key Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–2 years of experience in digital marketing, influencer marketing,
• A strong interest in learning both influencer and performance marketing with hands-on exposure to social media platforms (Instagram, YouTube) and digital advertising tools (Meta Ads Manager, Google Ads).
• Excellent communication and interpersonal skills, with the ability to build relationships with influencers and internal stakeholders.

Location

Andheri East, Mumbai