Job Description

1. Develop and execute KOL & Affiliate marketing strategies to support brand awareness and sales targets.
2. Identify, research, and build relationships with KOL, influencer, content creator, and affiliate partners.
3. Manage end-to-end KOL & Affiliate campaigns, from planning, briefing, execution, to evaluation.
4. Negotiate rates, deliverables, contracts, and campaign terms with KOLs and affiliate partners.
5. Monitor campaign performance, including reach, engagement, clicks, conversions, and sales.
6. Coordinate with Marketing, Creative, E-commerce, and Sales teams to ensure campaign execution runs effectively.
7. Analyze campaign results and provide insights and recommendations for future campaigns.
8. Maintain and develop a database of KOLs, affiliates, campaign performance, and collaboration history.

Requirements

1. Minimum Bachelor’s degree in Marketing, Communications, Business, or related field.
2. Minimum 1–2 years of experience in KOL, Influencer Marketing, Affiliate, Digital Marketing, or related roles.
3. Have a strong understanding of KOL/Influencer and Affiliate Marketing and social media trends.
4. Experienced in handling campaign planning, negotiation, briefing, and performance monitoring.
5. Strong communication, negotiation, and relationship-building skills.
6. Able to analyze campaign performance using metrics such as engagement, CTR, conversion, GMV, and ROI.
7. Detail-oriented, proactive, target-oriented, and able to manage multiple campaigns simultaneously.
8. Familiar with platforms such as TikTok, Instagram, TikTok Shop/Shopee Affiliate, and relevant analytics tools.