About the Role

We’re looking for a TikTok E-commerce Specialist to grow our beauty brand’s sales on TikTok Shop. You’ll own content strategy, live selling, creator partnerships, and ad optimization to hit GMV and profitability targets.

Responsibilities

• Manage TikTok Shop operations: product listings, pricing, promotions, and store performance
• Plan content calendars and coordinate video production and live selling sessions
• Recruit and manage affiliates, KOLs, and KOCs in the beauty space
• Run and optimize TikTok Ads (GMV Max, Video/Live Shopping Ads, Spark Ads) to achieve ROAS targets
• Execute campaigns for major sale moments (double-date sales, Mega Sale)
• Analyze sales, competitor, and trend data; deliver regular performance reports

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum 2 years of experience in TikTok/social commerce/e-commerce, preferably in beauty, skincare, or FMCG
• Strong knowledge of TikTok Shop (Seller Center, affiliate, live, ads)
• Proven experience managing TikTok Ads with measurable results
• Analytical mindset (GMV, CTR, CVR, ROAS, AOV)
• Understanding of beauty trends and Indonesian consumer behavior
• Creative, proactive, and results-driven, with strong communication skills