Bachan’s is looking for a creative, highly engaged, and culturally curious Community Coordinator to help nurture and grow the community of people who love our brand.

This role sits at the heartbeat of Bachan’s social community—listening to what consumers are saying, engaging directly with fans, spotting emerging conversations and trends, and finding thoughtful ways to turn everyday interactions into memorable brand experiences.

The Community Coordinator will be hands-on across Bachan’s social channels, responding and engaging with our community in an authentic Bachan’s voice. This person will help bring a spirit of “unreasonable hospitality” to the way we engage with fans by identifying and executing surprise-and-delight moments that deepen relationships and build brand love.

The role will also support social content creation and provide coordination and administrative support for influencer and content creator relationships.

This is an ideal role for someone who genuinely loves social media, understands internet and food culture, has strong creative instincts, and gets energy from connecting with people. The right person is curious, resourceful, organized, and excited to help build a community—not simply manage a comment section.

Essential Functions / Primary Responsibilities

Community Engagement & Brand Love

• Serve as a daily voice of Bachan’s across social platforms, actively engaging with fans through comments, replies, direct messages, mentions, tags, and relevant conversations.
• Build authentic relationships with consumers by creating interactions that feel personal, thoughtful, responsive, and unmistakably Bachan’s.
• Identify opportunities to engage beyond Bachan’s owned posts by joining relevant cultural, culinary, creator, and community conversations.
• Recognize highly engaged fans and community members and help deepen those relationships over time.
• Help ensure consumer questions and concerns are acknowledged and appropriately routed to the right internal partners when additional support is needed.

Surprise & Delight

• Identify opportunities to create unexpected, memorable experiences for Bachan’s fans inspired by an Unreasonable Hospitality mindset.
• Coordinate surprise-and-delight initiatives such as personalized responses, product gifting, fan recognition, celebrations, and other creative brand moments.
• Look for the stories behind comments and interactions—not just the comments themselves—and identify moments where Bachan’s can show up in a meaningful way.
• Partner with the broader Marketing team to turn standout community moments into opportunities for storytelling and content when appropriate.
• Track initiatives and learnings to help the team understand what types of engagement most strongly build community and brand love.

Social Listening & Trend Monitoring

• Monitor social channels and online conversations to understand what Bachan’s consumers are talking about, sharing, asking, and reacting to.
• Stay closely connected to emerging social trends, memes, food and cooking conversations, creators, cultural moments, and platform behaviors.
• Surface relevant trends and opportunities quickly to the Social Media & Community Manager and broader Marketing team.
• Identify recurring consumer feedback, questions, product usage occasions, recipes, sentiment, and emerging themes.
• Help translate what we're hearing from the community into useful insights for content, marketing, innovation, and the broader business.

Social Content Support

• Support the creation of timely, platform-native social content in partnership with the Social Media & Community Manager and Social Content Creator.
• Capture or create simple social-first content when opportunities arise, including photos, short-form video, community stories, and behind-the-scenes moments.
• Identify compelling user-generated content and help secure appropriate permissions for reposting and broader use.
• Bring community conversations and trends back into the content development process so Bachan’s content remains relevant and connected to its fans.

Influencer & Creator Coordination

• Provide administrative and coordination support for Bachan’s influencer and content creator relationships.
• Help identify and research potential creators and community partners who authentically align with the Bachan’s brand.
• Support creator outreach, product seeding, gifting, communications, tracking, and follow-up.
• Maintain organized creator and influencer contact lists, product shipment information, content status, and program documentation.
• Help monitor creator content and engagement and capture examples, results, and learnings for the broader team.
• Build positive, responsive relationships with creators and partners through strong day-to-day communication and follow-through.

Community Insights & Reporting

• Track basic community engagement, sentiment, recurring themes, surprise-and-delight activities, and notable consumer interactions.
• Provide regular snapshots of the “community pulse”—what people are saying, what is gaining momentum, what they love, and where opportunities may exist.
• Share standout consumer stories and examples that help keep the consumer visible within the broader Bachan’s organization.
• Contribute ideas for continuously improving how Bachan’s engages with and grows its community.

Essential Functions/Primary Responsibilities

Brand Strategy & Stewardship

• Partner with the CMO to develop and execute the long-term brand strategy, positioning, architecture, and growth agenda for Bachan’s.
• Serve as a senior steward of the Bachan’s brand, ensuring its positioning, voice, visual identity, consumer experience, and storytelling remain distinctive and consistent as the business scales.
• Translate business and consumer priorities into clear annual brand objectives, strategies, plans, and measures of success.
• Help define how the Bachan’s brand evolves while protecting the history, authenticity, creativity, and cultural relevance that have driven its success.
• Ensure brand strategy is understood and activated consistently across consumer, customer, digital, eCommerce, innovation, and experiential touchpoints.

Consumer & Marketplace Leadership

• Build a deep understanding of Bachan’s consumers, culture, category dynamics, competitors, and emerging marketplace trends.
• Champion a consumer-first mindset across marketing and cross-functional teams.
• Translate consumer and marketplace insights into actionable growth opportunities for the brand and portfolio.
• Partner with internal and external insights resources to identify consumer needs, evaluate opportunities, and measure brand health and performance.
• Maintain a strong external orientation, identifying cultural, culinary, category, and consumer trends that can inspire future growth.

Portfolio & Innovation

• Partner with the CMO and cross-functional leaders to shape the brand's portfolio and innovation strategy.
• Help identify and prioritize opportunities across new products, categories, formats, occasions, and consumer needs.
• Lead the marketing contribution to innovation from early concept development through commercialization and launch.
• Develop compelling consumer propositions, positioning, naming, packaging direction, and go-to-market strategies for innovation.
• Partner closely with R&D, Sales, Operations, Finance, and Commercialization to balance consumer opportunity, brand fit, feasibility, and business potential.
• Establish clear objectives and measures of success for new product launches and apply learnings to future innovation.

Integrated Brand Planning & Activation

• Lead development of integrated annual and multi-year brand plans that connect strategy to execution.
• Translate brand priorities into cohesive marketing programs across paid, owned, earned, social, experiential, influencer, PR, retail, and other consumer touchpoints.
• Partner closely with creative, content, media, digital/eCommerce, community, and agency resources to bring the brand strategy to life.
• Ensure campaigns and activations have clear objectives, target audiences, messages, executional expectations, and success measures.
• Drive strong connectivity between national brand-building activity and customer/channel opportunities without compromising the integrity of the brand.

Business & Performance Management

• Establish clear KPIs for brand initiatives and regularly evaluate performance, consumer response, and return on investment.
• Use consumer, brand, category, sales, and financial data to identify opportunities and recommend adjustments to plans.
• Manage assigned marketing budgets and ensure resources are deployed against the highest-priority growth opportunities.
• Partner with Finance and Sales to connect brand-building activities to broader business performance.
• Bring a test-and-learn mindset to marketing investment, balancing creativity and intuition with disciplined measurement.

Cross-Functional Leadership

• Serve as a key connector between Marketing, Sales, eCommerce, R&D, Operations, Finance, and other partners.
• Represent the consumer and brand perspective in key business decisions, including innovation, portfolio, packaging, pricing, commercialization, and go-to-market planning.
• Build strong partnerships across Bachan’s and Marzetti, leveraging broader capabilities where they add value while preserving Bachan’s speed, voice, and entrepreneurial way of working.
• Create clarity around priorities, roles, decisions, and timelines to help cross-functional teams move quickly from ideas to execution.
• Influence effectively across the organization without relying solely on formal authority.

Team & Capability Leadership

• Help build a high-performing marketing organization capable of supporting Bachan’s next stage of growth.
• Lead, coach, and develop direct reports and/or cross-functional project teams.
• Establish strong brand management disciplines, tools, and ways of working while avoiding unnecessary bureaucracy.
• Create an environment that encourages creativity, accountability, collaboration, experimentation, and continuous learning.
• Support the CMO in developing marketing talent and building capabilities required for the future.

Working Conditions/Environment

Works in a remote and office-based business environment where the employee is regularly required to speak, see, hear, sit, stand, talk, type, walk, and bend while performing daily responsibilities. The noise level in the work environment is typically moderate.

Qualification Requirements

• 1–3+ years of experience in social media, community management, influencer marketing, digital marketing, content creation, or a related field; relevant internship or hands-on brand experience may also be considered.
• Deep familiarity with major social platforms and an active understanding of social and internet culture.
• Strong written communication skills with the ability to adapt to and consistently represent a distinctive brand voice.
• Natural instinct for engaging with people in a warm, creative, and authentic way.
• Strong awareness of trends and ability to distinguish between what is simply popular and what is relevant for the Bachan’s brand.
• Basic content creation capabilities, including comfort capturing photos and short-form video for social platforms.
• Highly organized with strong attention to detail and ability to manage multiple ongoing conversations, relationships, and tasks.
• Comfortable operating in a fast-moving environment where opportunities may emerge quickly and priorities can shift.
• Experience with influencer/creator programs, social listening tools, community management platforms, or social analytics is a plus.
• Passion for food, cooking, culture, community, and consumer brands strongly preferred.