AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing color options.

Job Overview

As an Associate Product Manager, you will help drive customer acquisition, activation, retention, and revenue growth through data-informed product improvements and experimentation. You will collaborate with design, engineering, marketing, and other cross-functional teams to identify opportunities across the customer journey and turn them into measurable results.

Please Note: This is an onsite position based in San Jose, CA. We are only considering candidates who are local to San Jose/Bay Area and able to accommodate the required onsite schedule.

Responsibilities and Duties

• Identify growth opportunities by analyzing customer behavior, conversion funnels, user feedback, and market trends.
• Collaborate with design, engineering, and marketing to launch improvements that increase conversion, engagement, and retention.
• Support the growth product roadmap, coordinate delivery milestones, and track results against defined success metrics.
• Develop hypotheses, support A/B tests, and analyze results to recommend whether to iterate, scale, or stop an initiative.
• Monitor growth metrics and communicate performance insights and recommendations to stakeholders.
• Conduct competitive research and user testing to uncover unmet needs and inform growth initiatives.
• Support product launches with cross-functional coordination and measure adoption and post-launch performance.

Note: These duties are intended to describe the general nature and level of work performed and are not exhaustive. The company reserves the right to modify duties and responsibilities as business needs evolve.

Qualifications

• Must be fluent in Mandarin.
• +1 year of product management experience is required.
• Bachelor’s degree in Business Administration or a related field preferred.
• Strong analytical skills, with the ability to translate data into actionable insights and measurable product improvements.
• Understanding of growth metrics, including conversion, activation, retention, and customer lifetime value.
• Familiarity with A/B testing, funnel analysis, and hypothesis-driven experimentation.
• Experience collaborating with technical teams on website optimization, system enhancements, or feature launches.
• Excellent verbal and written communication skills, with the ability to clearly explain priorities, findings, and recommendations.
• Strong collaboration and stakeholder management skills.
• Ability to connect product decisions to business outcomes, including revenue, acquisition costs, and profitability.

Benefits

• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
• Discretionary year end bonus
• Paid vacation days and sick leave
• Paid Holidays + Floating Holidays
• 401k match
• Free snacks and drinks in office
• Employee discount
• Gym access in building
• Company engagement events

Physical Requirements

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This job description is not an employment contract. It is intended to describe the general content of and requirements for the performance of this job. Duties, responsibilities, and requirements may be changed or added at the discretion of Azazie at any time.