Vuori designs premium performance apparel inspired by the active Coastal California lifestyle, where the same piece works for a morning workout, a surf session, and the rest of the day without compromise. The brand evolves the definition of traditional activewear by integrating fitness, surf, sport, and art into garments built for both technical performance and everyday wear. Vuori reaches customers through its own retail stores, direct-to-consumer channels, and select wholesale partners.

Founded in Encinitas in 2015, Vuori carved out its own space between technical athletic wear and everyday casual by drawing on an unlikely combination of yoga practice, modeling, and financial expertise. The brand's approach extends beyond products to what it calls Investment in Happiness, a philosophy that encompasses a product guarantee (free returns), commitment to fair labor practices across its supply chain, and a focus on environmental stewardship as the company grows.