We started Vaer in 2016, with a simple goal: build the perfect everyday wristwatch. A watch that was affordable, built for the outdoors, with the unique appeal of USA assembly.

Since then, we’ve expanded our collection to offer a wide array of design, movement, and assembly options. At every step we’ve worked to redefine expectations of value and performance, consistently delivering watches at a fraction of the price of traditional luxury brands. While we’ve come a long way, we remain centered around the following product values:

- Extreme Water Resistance (for daily ocean use) - 2x Interchangeable Straps (for ultimate functionality) - Extensive American Sourcing (for added quality control) - Refined and Timeless Aesthetics (for unquestioned good taste) - A Responsible Business Model (for long-term sustainability)