Poncho is a direct-to-consumer outdoor apparel brand based in Austin, TX. Poncho launched in the summer of 2018 with a newly-designed, better-fitting fishing shirt that’s made for the outdoors. We’ve grown dramatically since. Our aim is to build functional clothing that has everything you need, and none of the stuff you don’t. Poncho is also building a community of people who love the outdoors. We’re sharing stories from the field, and most importantly, inspiring a new generation of outdoor enthusiasts to protect the wild places we love. The company is backed by venture

investors and was founded by Clayton Spencer (UT BA, BBA ’03, Stanford MBA ’11).

About the Position

We are looking for a Wholesale Associate to serve as the backbone between our wholesale retail partners and internal operations, finance, marketing, and product teams. This role is central to sustaining strong retailer relationships through consistent, high‑quality service across product communication, orders, fulfillment updates, invoicing, reporting, warranty support, and onboarding. At Poncho, our independent retail partners are often how people meet our brand and products for the first time: if you like being the person a shop owner can count on when they need something figured out, this is your role.

The ideal candidate is solutions-focused, detail-oriented, and passionate about delivering thoughtful, high-touch service to every wholesale retail partner. This position also supports strategic projects across operations, finance, marketing, and product initiatives to continue to improve our wholesale program as we scale.

Responsibilities

As your knowledge of Poncho expands, so will your responsibilities. Here are examples of what your work will look like:

Relationship Management & Service

• Track and help manage sell-through and relationship health across accounts; assist in preparing monthly, quarterly, and annual revenue forecasts to support inventory planning for both Poncho and retailers
• Manage the order lifecycle from PO intake through ship, including backorder communication; flag allocation decisions to senior team members when supply is constrained
• Help prepare seasonal line assortment materials and door-level assortment plans; support pre-book order placement through each buying cycle
• Support onboarding of new retailers, including account setup, product education and order coordination
• Coordinate warranty claims, returns, and service issues on behalf of retail partners
• Support retailer enablement at store level through staff clinics, product training, merchandising and POP execution, and co-op marketing programs
• Help track retailer-related program expenses and keep records organized for annual planning

Strategic Support & Continuous Improvement

• Gather and organize retailer feedback to share with the wholesale team, supporting product strategy and roadmap discussions
• Own select strategic projects focused on continuous improvement, partnering with senior team members to identify opportunities and drive process enhancements for the wholesale channel
• Stay current on industry, market, and competitor trends

Cross-Functional Collaboration & Reporting

• Provide regular updates on account status and relationship health to the Wholesale Director and senior leadership
• Collaborate cross-functionally with product, marketing, supply chain, operations, and finance teams to ensure retailers have the products, tools, and resources needed to succeed
• Participate in continuing training to learn about new and existing product lines and improve sales techniques

Qualifications

• 1+ year of experience in wholesale sales, operations, dealer support, or customer service, ideally in the fishing and/or hunting industries
• Ability to communicate effectively via phone, writing, and in person; ability to tell a holistic story versus taking a transactional approach
• Strong organizational skills, attention to detail, and ability to manage deadlines
• Comfort and enthusiasm for working both independently and collaboratively in a fast-paced environment
• Fluency with CRM and spreadsheet tools to manage pipeline, build forecasts, and report on performance
• Understanding of the independent retailer sales and inventory management cycle
• Passion for embedding retailer feedback and data into the fabric of the business
• Ability to work in person with our small, tight-knit team at our Austin, TX headquarters
• Ability to travel based on retailer and business needs

Nice to Haves

• Experience in the apparel industry
• Experience in a rapidly scaling DTC or omnichannel retail environment
• Expertise with digital platforms such as NuOrder, Shopify, GoodDay, ShipHero, Loop, and Avalara

Timing & Contact

We are looking to fill this position ASAP, but can be flexible with the start date. Competitive salary and benefits based on experience. If interested, please email your resume and a few sentences about yourself to: [email protected] with email subject line beginning “Application for Wholesale Associate…”