Location: New Jersey-New York Hybrid / Remote

Reports to: Founder & CEO

Working hours: 8am to 4.30pm US EST

About the Opportunity

LONDONTOWN is a fast-growing premium nail care and color brand with ambitious plans to scale.

We're looking for an exceptional VP of Growth to lead our next phase of growth.

This isn't a traditional marketing role. We're looking for a commercially minded, analytical, hands-on growth operator who understands how to build and scale a profitable direct-to-consumer business.

We want someone who can quickly identify what's holding back growth, uncover opportunities others are missing, and mobilize a team to deliver measurable results.

You don't need to have been a CMO or VP of Growth before. You might be the exceptional #2 at a high-performing DTC brand, someone who helped build its growth engine and is ready to take full ownership.

What matters is what you've actually built, the decisions you've made, and your ability to drive results.

What You'll Own

1. Growth Strategy & Revenue

• Develop and own the strategy to scale our DTC business profitably.
• Identify the biggest growth opportunities and build actionable plans with clear revenue targets and measurable outcomes.

2. Customer Acquisition

• Lead acquisition strategy across Meta, Google, emerging platforms, and new growth channels.
• Determine where and how to invest to acquire customers efficiently while maximizing long-term profitability.

3. Conversion & Retention

• Improve the entire customer journey, from first visit to repeat purchase.
• Drive improvements in conversion, merchandising, product positioning, and customer lifetime value.

4. Experimentation & Innovation

• Build a disciplined culture of testing and continuous improvement.
• Identify and test new audiences, creative concepts, offers, channels, and strategies that unlock incremental growth.

5. Commercial Performance

• Understand and optimize the economics of growth, including CAC, LTV, marketing efficiency, and contribution profitability.
• Translate performance data into smarter investment decisions.

6. Cross-Functional Leadership

• Set priorities and drive execution across performance marketing, creative, e-commerce, retention, and analytics.
• Establish clear accountability, eliminate silos, and ensure teams work toward shared commercial goals.

Who We're Looking For

You are a growth operator, not just a marketing executive.

Ideally, you have:

• Proven DTC growth experience. You've played a meaningful, hands-on role in scaling a performance-driven consumer brand.
• Deep acquisition expertise. You understand paid media, performance creative, and the broader customer acquisition landscape.
• Strong commercial and analytical instincts. You understand how acquisition, conversion, retention, and profitability work together.
• A track record of measurable impact. You've personally identified opportunities, developed strategies, and delivered meaningful growth results.
• Leadership and execution ability. You can challenge assumptions, set direction, make decisions, and mobilize teams to deliver results.
• An entrepreneurial mindset. You're intellectually curious, resourceful, ambitious, and constantly looking for better ways to grow.

We're particularly interested in exceptional operators from high-performing DTC brands who have helped drive significant growth and are ready to lead the entire function.

Beauty experience is welcome but not required. We value exceptional commercial judgment, sharp thinking, and proven execution over industry experience or job titles.

The Opportunity

You'll work directly with the Founder & CEO, with real authority to shape growth strategy, direct cross-functional priorities, and drive results.

Your success will be measured by profitable revenue growth, customer acquisition, conversion, retention, and overall commercial performance.

We're not hiring for a prestigious title or a particular company revenue milestone. We're hiring for demonstrated ability, exceptional judgment, and growth potential.