Job Title: US Influencer Marketing Specialist

About the Role

We are looking for a creative, results-driven, and trend-conscious professional to join Fits as our US Influencer Marketing Specialist.

In this role, you will lead our influencer outreach and partnership operations across North America while driving growth across key digital platforms like Amazon, TikTok Shop, and Shopify.

You will play a pivotal role in expanding brand awareness, building authentic relationships with content creators, and executing high-impact marketing campaigns for our US audience.

Key Responsibilities

• Discover, recruit, and pitch new influencers and content creators across North America.
• Manage end-to-end influencer marketing campaigns and maintain active daily communication with partners.
• Develop clear content briefs, guidelines, and directives to align influencer assets with brand messaging.
• Plan and execute marketing and promotional strategies tailored to major US channels, including Amazon, TikTok (TikTok Shop & TikTok Ads), and Shopify.
• Track, analyze, and optimize campaign performance to maximize ROI, engagement, and sales conversion.
• Assist with additional marketing operations and cross-functional team initiatives as needed.

Basic Qualifications & Requirements

• Minimum 2+ years of experience in influencer marketing, social media marketing, or creator operations.
• Native-level fluency in English.
• Deep passion for and high familiarity with US digital content, social media channels, and the influencer landscape.
• Strong knowledge of US beauty trends, skincare products, and consumer preferences.

Preferred Qualifications (Nice-to-Haves)

• High level of interest in and understanding of US social media platforms and creator content trends.
• Proven track record in beauty and skincare marketing, with extensive experience consuming and creating related content.
• Hands-on experience with e-commerce promotional campaigns on Amazon, TikTok Shop, or Shopify.
• Active personal presence on social media with experience creating digital content.
• Experience living in North America or an English-speaking region.