Required You must DM Supacaz Linkedin page as to why you are the ideal candidate for the job and include your connection to sport, whether it be as a fan or as a participant. If you are applying as graphic designer, photographer, or videographer you must include a link to your portfolio (no google drive). Only these applications will be considered. We only check the Supacaz Linkedin inbox and do not check any other applications. Required

Company Description Supacaz is a high-performance cycling brand that combines advanced technology, bold design, and distinctive style across accessories, apparel, tools, and shoes. Recognized as a market and design leader, the company consistently sets new trends in the cycling industry. Since its founding in 2012, Supacaz has experienced rapid growth, with sales doubling or tripling each year. The culture values self-motivated individuals who take pride in their work and share a passion for cycling. Supacaz operates globally with offices in California, Taipei, and Tokyo, and welcomes talented people to join its expanding teams.

Role Description This is a full-time, remote role for a Tmall Growth & Paid Traffic Specialist focused on Alimama and Zhitongche for a California sports brand. The specialist will manage and optimize paid traffic campaigns on Tmall, Alimama, and related platforms to drive brand awareness, conversion, and revenue growth. Day-to-day work includes planning and executing performance marketing strategies, conducting data analysis on campaign results, and adjusting targeting, bidding, and creatives to improve ROI. The role involves collaborating with internal teams on promotions, product launches, and content, aligning paid traffic efforts with overall brand and sales goals. The specialist will also monitor competitive activity, identify growth opportunities, and prepare regular performance reports and insights for stakeholders.

Qualifications

• Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven optimization decisions.
• Excellent communication skills for collaborating with cross-functional teams and coordinating campaigns with internal and external partners.
• Growth hacking mindset with experience designing and testing strategies to accelerate user acquisition and revenue on e-commerce platforms.
• Sales-oriented approach with understanding of online retail, conversion funnels, and promotional mechanics on Tmall and similar marketplaces.
• Sound project management skills, including planning, prioritization, and timely execution of multiple campaigns and initiatives.
• Hands-on experience with Tmall, Alimama, Zhitongche, or comparable paid traffic/e-commerce advertising tools.
• Familiarity with digital marketing channels such as search, display, and social advertising, especially within the China e-commerce ecosystem.
• Comfort working independently in a remote setting, with strong organizational skills and attention to detail.
• Enthusiasm for cycling, sports, or performance lifestyle brands is highly beneficial.
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience.