Position: TikTok Shop Live Operations Manager

Department: BJ Live Operations

Reports To: BJ Live Operations

Location: Los Angeles, CA (Fully On-site)

Employment Type: Full-Time, Exempt

Salary Range: $120,000–$150,000 annually

Founded in 2010, POP MART is a leading global pop culture and entertainment company. With IP at its core, POP MART works with artists and designers worldwide to develop and operate IPs, creating products, services and entertainment experiences for consumers.

Its portfolio includes beloved IP characters such as THE MONSTERS, TWINKLE TWINKLE, CRYBABY, DIMOO, SKULLPANDA, Hirono and MOLLY. As of the first half of 2026, POP MART had more than 100 million registered members worldwide, operated 676 physical stores and over 2,800 ROBO SHOP vending machines, and reached nearly 100 countries and regions through cross-border e-commerce platforms, bringing joy to consumers around the world.

Opportunity Overview

POP MART’s overseas business is expanding rapidly, and TikTok live streaming in the US is a core business segment. As the lead of the US local live streaming project, you will be fully responsible for building the local US live streaming team from scratch, developing a sustainable matrix of local hosts and on-site operators, overseeing end-to-end live studio operations, and driving GMV growth of designer toy live streams across North America.

What You Will Achieve

Build the local US live streaming team

Establish the talent system for US live streaming operations and expand channels to recruit local hosts and on-site operators. Independently manage the full recruitment lifecycle: sourcing, interviews, trial broadcast assessments, and contract signing, to build a continuously iterative talent pool for live streaming.

Full-cycle management of hosts and live operation teams

Develop US-market tailored systems for host performance assessment, compensation incentives, and scheduling. Build standardized new hire training systems, and create exclusive training materials covering designer toy live streaming scripts, product knowledge, and TikTok platform compliance rules. Reduce host turnover, resolve cross-cultural conflicts, and handle live broadcast emergencies including order fulfillment issues and social media fan backlash (e.g., overselling, escalated customer complaints).

End-to-end oversight of US live studio operations

Master the core logic of TikTok traffic generation and conversion. Develop monthly live streaming plans, scheduling frameworks, and product release cadences for US live rooms. Design live broadcast campaigns, new product exclusive sessions, and fan benefit activities aligned with local US entertainment culture, fan preferences, and POP MART IPs such as Molly and Labubu. Conduct daily data reviews covering core metrics including traffic, conversion rate, and average order value, propose actionable optimization strategies, and steadily lift live room GMV.

Standardize operational workflows & cross-department collaboration

Formulate complete SOPs for US local live studio operations. Collaborate closely with product, supply chain, warehouse, and customer service teams to guarantee stable order fulfillment for overseas live streams. Liaise with overseas social media teams and coordinate short-video content teams to drive traffic to live rooms.

Team target decomposition & performance management

Break down overall team targets into monthly GMV KPIs for the US team, track delivery progress, and maintain performance records. Host regular cross-border online review meetings combining US on-site and China headquarters teams, guide operators to refine live streaming execution, and develop replicable high-performance live streaming playbooks for overseas markets.

What You Will Need

Mandatory Qualifications

• 3–7 years hands-on TikTok cross-border e-commerce experience with full ownership of overseas live streaming studios; in-depth expertise in TikTok traffic algorithms, short-video traffic acquisition, and live conversion mechanisms.
• Minimum 2 years of live streaming team management experience, with proven track records of building live operation teams and recruiting & training local hosts independently.
• Fluent English as daily working language; able to communicate seamlessly with US local staff and overseas influencer partners without language barriers.
• Strong data-driven mindset: capable of identifying bottlenecks in traffic, conversion, and host performance via backend live data and implementing targeted optimizations.
• Exceptional overall coordination skills and stress tolerance; flexible to align with US-China time zones to coordinate cross-regional teams and independently resolve live stream PR crises and fulfillment emergencies.

Preferred Qualifications

• Prior TikTok live streaming experience in designer toys, blind boxes, art figurines, or cultural merchandise categories; deep understanding of US designer toy fan consumption habits and local entertainment content culture.
• Existing personal network of local US live stream hosts and MCN influencers.

What We Offer

• Market-competitive packages: 401k, health insurance, PTO, paid sick leave, and family leave.
• Growth opportunities: on-the-job training, leadership development, and stretch assignments to advance your career.
• Career development: opportunities to take on larger responsibilities as POP MART's North America business scales rapidly.

*The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

Physical Requirements

• Must be able to remain in a stationary position (e.g., seated or at a desk) for extended periods while operating a computer or other office equipment.
• Must be able to occasionally lift or move items weighing up to 25 pounds.

Pay Range Details

The base salary range for this position is $120,000 - $150,000 annually. This range is provided in accordance with applicable state and local pay transparency laws and may vary based on geographic location. Individual compensation will be determined based on factors including job-related knowledge, skills, experience, and qualifications. This position may also be eligible to participate in the Company's incentive compensation program.

Background Checks

For applicants located in Los Angeles or San Francisco: In accordance with applicable local Fair Chance laws, POP MART conducts criminal background checks only after a conditional offer of employment has been made. Qualified applicants with criminal histories will be considered in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance (Los Angeles Municipal Code § 189.04) and the San Francisco Fair Chance Ordinance, as applicable.

Equal Employment Opportunity

POP MART is committed to fostering a safe, inclusive, and respectful workplace where everyone is treated with dignity and respect. We are an Equal Opportunity Employer and provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, age, marital status, disability, medical condition, genetic information, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Employment decisions at POP MART are based on business needs, job requirements, and individual qualifications.

Reasonable Accommodation

Applicants who require a reasonable accommodation during the application or hiring process may request assistance by emailing [email protected]. To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The qualifications, skills, abilities, and physical demands described in this job posting are representative of those required to perform the essential functions of the position. Reasonable accommodation may be provided to qualified individuals with disabilities to enable them to perform the essential functions of the job.