Sports & Lifestyle Social Media Manager

Location: North Kansas City, MO

Schedule: Full-Time, In Person

Compensation: Starting at $24/hour, based on experience

About Nickel & Suede

Nickel & Suede is a Kansas City-based fashion accessories brand known for lightweight leather earrings, waterproof jewelry, and a growing collection of officially licensed collegiate and sports jewelry.

With licenses for more than 40 universities and an expanding presence in collegiate athletics, we're bringing together two things we love: fashion and sports. From game-day jewelry and school spirit to tailgates and campus partnerships, this is an exciting area of growth for our brand.

We're a founder-led company with a creative, collaborative team that loves trying new ideas and bringing them to life.

About the Role

We're looking for a Social Media Manager who loves the intersection of sports, fashion, and digital content.

This person will help grow Nickel & Suede's social media presence, with a particular focus on our collegiate and sports collections. You'll create content around game-day fashion, school rivalries, product launches, sporting events, and the people and stories behind our brand.

You'll also work across our broader fashion and lifestyle collections, collaborating closely with our founder and marketing team.

We're looking for someone who enjoys creating content but is equally interested in understanding what makes it perform. You'll have the opportunity to test ideas, study analytics, grow our audience, and help turn social engagement into sales.

Responsibilities

Social Media & Audience Growth

• Manage and grow our organic social presence across Instagram, TikTok, and other relevant platforms.
• Create content for both our main Nickel & Suede account and collegiate athletics channels.
• Develop content strategies that reach new audiences, increase engagement, and drive traffic and sales.
• Monitor performance, identify successful content formats, and continually test new approaches.
• Help expand our presence on TikTok and identify opportunities for social commerce and TikTok Shop.

Sports & Game-Day Content

• Create engaging content around college football, basketball, game-day fashion, and collegiate traditions.
• Identify opportunities around major games, rivalries, championships, and sports trends.
• Develop creative ways to showcase officially licensed jewelry and new school collections.
• Capture content at tailgates, sporting events, campus pop-ups, and other brand experiences.
• Collaborate with our licensing and sales teams to support new school launches and partnerships.

Content Creation & Brand Storytelling

• Plan, film, edit, and publish Reels, TikToks, Stories, and other short-form content.
• Capture product launches, styling ideas, photoshoots, behind-the-scenes moments, and everyday brand life.
• Work directly with our founder to develop content around fashion trends, product development, and styling.
• Collaborate with the marketing team on seasonal campaigns, promotions, and product launches.

Influencer & Ambassador Partnerships

• Help manage and grow our influencer and ambassador programs.
• Build relationships with creators, student ambassadors, athletes, and partners who align with our brand.
• Coordinate product gifting, collaborations, and content opportunities.
• Track partnership performance and identify opportunities to expand our reach.

Analytics & Performance

• Monitor reach, engagement, follower growth, video performance, and social-driven traffic and sales.
• Use data to understand what content is working and why.
• Share insights and recommendations with the marketing team.
• Develop and test new ideas to improve performance over time.

Beyond Social Media

We're a small team, and we enjoy being involved in different parts of the business. Depending on the season, you may also:

• Attend trade shows, markets, and collegiate sporting events.
• Help sell at pop-ups and retail events.
• Style jewelry for photoshoots and campaigns.
• Occasionally model or appear in content.
• Collaborate with product development and other teams on new ideas.
• Support special projects and brand experiences.

We're Looking For Someone Who...

• Has experience creating social media content that drives engagement and audience growth.
• Has a genuine interest in sports, particularly college athletics and game-day culture.
• Loves fashion, styling, trends, and storytelling.
• Understands Instagram and TikTok and enjoys learning what makes content successful.
• Has strong video creation, editing, and photography skills.
• Enjoys analyzing results and experimenting with new ideas.
• Is organized, dependable, creative, and self-motivated.
• Enjoys collaborating with others and being part of a small, hands-on team.
• Is comfortable interacting with customers, creators, and partners at events.

Bonus Points For

• Experience in collegiate athletics, sports marketing, or sports-related content.
• Experience growing a personal, brand, or client social media account.
• Familiarity with college sports, NIL partnerships, or collegiate licensing.
• Experience with TikTok Shop, influencer marketing, or social commerce.
• Experience in fashion, retail, or direct-to-consumer brands

What Success Looks Like

We're looking for someone who can help Nickel & Suede reach more customers, grow an engaged social audience, and build stronger connections between our products and the communities that love them.

Success means bringing creative ideas to the table, understanding the results, and continually finding new ways to turn great content into meaningful growth.

How to Apply

Please submit your résumé along with links to social media accounts you've managed or helped grow, whether personal, professional, or client accounts.

We'd also love to see examples of content you've created and any results you're able to share, such as audience growth, engagement, reach, or sales.