At Hilary Rhoda, we cherish you as the heart of our mission. Our products are meticulously crafted through extensive research and development, ensuring they embody quality and skin-friendly goodness. But it’s your voice that truly matters. We listen, learn, and evolve, fine-tuning our formulations to deliver the best to you.

To create an exclusive makeup brand that empowers individuals of all ages, backgrounds and skin tones through a diverse range of high-quality cosmetics. There are many challenges that women must overcome in order to succeed in life.

Work Location: Gurgaon, Haryana

Address: Unit No. 420, Fourth Floor, Splendor Tower II, Sector 58, Gurugram, Haryana-122011

Work Mode: Onsite

Job Summary

We are looking for a creative, trend-driven, and data-oriented Social Media Manager to lead the brand’s social media strategy and execution across multiple platforms. The ideal candidate will be responsible for content planning, trendspotting, moment marketing, social media activations, collaborations, performance analysis, and team management to strengthen brand presence and audience engagement.

Key Result Areas (KRAs) and Responsibilities

1. Content Strategy Planning & Execution

• Develop and execute social media content calendars aligned with brand objectives.
• Manage content across Instagram, LinkedIn, YouTube, and other relevant social platforms.
• Coordinate with internal teams, designers, and content creators to ensure timely delivery of engaging content.
• Maintain brand consistency across all social media communication.

2. Trendspotting & Moment Marketing

• Identify emerging social media trends, viral formats, and relevant cultural moments.
• Develop timely, creative, and brand-relevant content to increase reach and engagement.
• Monitor competitor activities and industry trends to identify growth opportunities.

3. Social Activations & Collaborations

• Plan and execute social media campaigns, activations, and brand collaborations.
• Coordinate with influencers, creators, and external partners for campaign execution.
• Support photoshoots and content production activities to ensure a consistent brand image.

4. Social Media Analytics & Optimisation

• Track and analyse key performance metrics, including reach, engagement, impressions, follower growth, and content performance.
• Prepare regular performance reports and derive actionable insights.
• Optimise content strategy based on analytics, audience behaviour, and campaign results.

5. Team Management

• Manage and coordinate the social media team to ensure timely execution of content and campaigns.
• Allocate tasks, monitor deliverables, and maintain quality standards.
• Collaborate with marketing and creative teams to achieve brand objectives.

Required Skills

• Strong understanding of social media platforms, particularly Instagram, LinkedIn, and YouTube.
• Proficiency in social media analytics, reporting, and performance optimization.
• Good understanding of creative content, visual storytelling, and editing formats.
• Experience coordinating and managing photoshoots.
• Exposure to influencer marketing and brand collaborations.
• Strong communication, coordination, and project management skills.
• Creative thinking, attention to detail, and the ability to work in a fast-paced environment.
• Experience in beauty, cosmetics, skincare, fashion, or lifestyle brands would be an advantage.
• Ability to identify relevant trends and translate them into engaging brand content.

Candidate Profile

The ideal candidate should have at least 3 years of experience managing social media platforms end to end. They should be capable of handling content strategy, creative execution, trend-led campaigns, collaborations, analytics, and team coordination.

The candidate must demonstrate a strong understanding of Instagram, LinkedIn, YouTube, and other relevant platforms, along with the ability to combine creativity with data-driven decision-making.