Company Description Oriana Lamarca Designs is a jewelry brand founded in 2015 that grew from a passion for unique, handcrafted accessories into a fully developed company. Inspired by travel and color, the brand offers semi-precious gemstone pieces with distinctive color combinations designed to complement a wide range of wardrobes and personal styles. The collections are created to be mixed, matched, stacked, and layered, offering looks from classic and understated to bold and fashion-forward, while remaining accessible and affordable. Oriana Lamarca Designs provides products for men, women, and children, and is known for its focus on quality, style, and versatility. The brand is sold via its website, mobile app, specialty boutiques, and a loyal social media community.

Role Description The Social Media Coordinator is a part-time, hybrid role based in Eatontown, NJ, with flexibility for some work from home. This role is responsible for planning, creating, and publishing social media content that showcases Oriana Lamarca Designs’ collections and brand story across platforms such as Instagram, Facebook, TikTok, and Pinterest. Day-to-day tasks include managing the content calendar, writing captions, creating daily email blasts, selecting and editing photos and videos, and engaging with followers through comments, direct messages, and community interactions. The Social Media Coordinator will support social media marketing campaigns, partner with influencers and brand ambassadors, and analyze performance metrics to optimize reach and engagement. Collaboration with the founder and small team is expected to ensure that social media reflects brand aesthetics, promotions, and new product launches.

Qualifications

• Candidates should possess skills in Social Media Content Creation and Social Media Marketing to plan, produce, and manage engaging posts and campaigns.
• Candidates should possess strong Communication and Writing skills to craft clear, compelling captions, respond to followers, and represent the brand voice consistently.
• Candidates should possess Digital Marketing skills to understand audience targeting, basic analytics, and how social media supports broader marketing and e-commerce goals.
• Candidates should have familiarity with major social platforms (e.g., Instagram, Facebook, TikTok, Pinterest) and basic tools for scheduling and analytics.
• Candidates should demonstrate creativity, attention to detail, and an eye for visual aesthetics, preferably with experience in fashion, accessories, or lifestyle brands.
• Candidates should be comfortable working in a hybrid environment in Eatontown, NJ, managing time independently and coordinating with a small team.
• Experience with photography or videography for social media, influencer collaboration, or content planning is a plus.
• A background in marketing, communications, media, or a related field (or equivalent experience) is beneficial.