Muscle Nation is one of Australia's leading and fastest-growing brands in activewear, supplements, and food. We pride ourselves on being a family-oriented business with a strong sense of community, creativity, and innovation. Our products, digital presence, and connection with our customers are central to our growth and success, and we are constantly looking for new ways to enhance our impact. Join us as we continue to lead the charge in the health and fitness space!

THE ROLE

Reporting to our Social Media Manager at our Brisbane HQ, this is a content role for someone one to two years into their career who would rather be making posts than scheduling them.

You'll create content for our TikTok and our three Instagram accounts (main, Food and Mens). Most of your week is spent filming, being on camera and editing. That might be a try-on for a new activewear drop in the morning, a recipe with one of our protein products after lunch, and a trend you spotted on the way to work that needs to be posted before it's old.

Most of it is shot on a phone and edited in CapCut, because that's what looks right in the feed. You'll come up with your own ideas as well as working from the content calendar, and you'll be in our videos regularly, so you need to be comfortable in front of the camera.

Around the content, you'll help keep the accounts running. That means writing captions, getting posts scheduled, and keeping an eye on what's working so we can make more of it.

We're not expecting you to know everything on day one. We're looking for someone who already makes good short-form content, has plenty of ideas, and wants to get better with a team around them.

TASKS & RESPONSIBILITIES

• Film, appear in and edit short-form video for TikTok, Instagram Reels and Stories across activewear, supplements and food
• Come up with content ideas each week and pitch them to the social team
• Create content for new collection drops, product launches and sales, working from the content calendar
• Jump on trends, sounds and formats quickly, and adapt them so they suit Muscle Nation
• Shoot photo and video for Stories, carousels and day-to-day posts
• Capture behind the scenes content at shoots, events, athlete sessions and around the office
• Write captions and on-screen text in our brand voice
• Schedule and publish posts across our accounts
• Track how your content performs and share what you've learned with the team
• Work with our athletes and creators when they're in for content days
• Keep footage, edits and files organised so the rest of the team can find and reuse them

EXPERIENCE & QUALIFICATIONS

• One to two years creating social content, whether in a role, freelance work, an internship or building your own channels
• Confident filming and editing short-form video on a phone
• Strong CapCut skills. Premiere Pro or Canva experience is a bonus
• Comfortable on camera, including talking to camera, try-ons and product demos
• A good understanding of how TikTok and Instagram work, including hooks, trends and what gets shared
• Solid writing skills for captions and on-screen text
• Capable of working in a fast-paced environment with consistent turnaround times
• Interested in health and fitness, and happy to film in the gym and the kitchen
• Links to your own social profiles or content you've made for a brand are required with your application
• Full working rights in Australia

KEY SKILLS

• You have a lot of ideas and you act on them quickly
• You're natural on camera and can help other people relax on camera too
• You spot a trend early and know whether it suits the brand
• You edit quickly and your videos look like they belong in the feed
• You can write a caption that sounds like a person
• You're organised enough to keep the content coming every week
• You pay attention to the numbers and change what you make because of them
• You take feedback well and communicate clearly
• You want to learn, you ask questions and you improve with each post

WHY YOU WILL LOVE MUSCLE NATION

At Muscle Nation, you'll become part of an energetic and passionate team who are motivated by growth, innovation, and success. We're a tight-knit team that thrives on collaboration and celebrates achievements together, big and small.

You'll have the opportunity to contribute to a rapidly growing eCommerce business and make a meaningful impact on customer relationships and brand loyalty. Plus, we know how to have fun while working hard!

• Work for one of Australia's leading fitness brands, founded right here in Brisbane
• Make content every day for accounts with a large, engaged audience
• Learn directly from an experienced social and creative team
• A brand-new, custom-built studio to shoot in
• Huge staff discounts across all Muscle Nation products
• Unlimited access to Muscle Nation products while you're in the office
• A brand-new office with a relaxed dress code, so wear whatever you're comfortable in

HOW YOU CAN APPLY

Please apply directly to this advertisement as we are not accepting applications from recruitment agencies. The interview process will include face-to-face or phone interviews where necessary.

As this is a hands-on content role, we are unable to consider applications without links to your social profiles or examples of content you've made.