Join Joybuy’s Marketing team based in London as our Social Media & Content Manager. You will own end-to-end social media content planning, production and publishing across UK & European social channels. You will define content frameworks, manage post templates, oversee daily channel operation, drive brand awareness, engagement and business growth for Joybuy. You will collaborate closely with cross-functional stakeholders to align social content with regional marketing campaigns and brand guidelines.

Key Responsibilities

1. Develop and execute social media content strategy and content calendar for Joybuy’s social platforms, adapting content to local UK audience preferences.
2. Build, standardise and maintain social media post templates, copy frameworks and asset templates for different social channels; ensure consistent brand tone and format for daily publishing.
3. Manage day-to-day social channel operation, including content ideation, copywriting, asset briefing, scheduling, publishing, community management and comment moderation.
4. Monitor social trends, competitor content and platform algorithm updates; continuously optimise post templates and content formats to improve engagement and reach.
5. Track social performance metrics (reach, engagement, CTR, conversion etc.), deliver regular performance reports, propose actionable optimisation recommendations.
6. Partner with creative, campaign and paid media teams to deliver integrated marketing campaigns, including campaign social assets and channel activations.
7. Manage content quality control, ensure all published posts comply with brand standards and local advertising regulations in the UK.
8. Support influencer / creator content collaboration, brief creators and review social content output.

Requirements

1. Bachelor’s degree in Marketing, Communications, Media or related field.
2. 5+ years professional experience in social media and content management role, solid hands-on experience operating mainstream social media channels (TikTok, Instagram, Facebook, X, LinkedIn etc.).
3. Proven experience developing and applying social media post templates for multiple channels; deep understanding of channel-native content rules, format requirements and publishing best practices.
4. Strong copywriting and storytelling capability, able to create localised, engaging English social-first copy for UK audiences.
5. Familiar with social scheduling and analytics tools; able to analyse performance data and iterate content strategy and templates accordingly.
6. Excellent project management skills, able to manage content calendar, prioritise tasks and deliver content under tight deadlines.
7. Strong cross-team communication and stakeholder management skills.
8. E-commerce social media experience is preferred.