RESPONSIBILITIES

• Support the development and execution of integrated social media strategies aligned with brand and business objectives
• Own end-to-end daily social media management across platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, X and/or emerging channels
• Execute content planning and maintain the social content calendar in alignment with campaign launches and seasonal storytelling
• Collaborate with creative teams and independently produce engaging, platform-native content (videos, reels, motion assets, stills) when required
• Execute digital and social campaigns to drive engagement, reach, brand relevance and performance outcomes
• Support influencer partnerships across organic and paid initiatives
• Monitor platform performance metrics, generate insights and recommend optimization strategies to achieve KPIs
• Conduct competitor audits and basic market research to identify trends and content opportunities
• Prepare regular performance reports and updates for internal stakeholders
• Assist in paid social planning, monitoring and reporting
• Drive daily community management, fostering engagement, follower growth and active community participation
• Support cross-functional collaboration with Marketing, Creative, E-commerce and Regional teams

Brand Governance & Platform Standards

• Support the implementation of brand platform governance across all social channels
• Assist in maintaining social media SOPs (content approval workflow, publishing processes, crisis response guidelines, reporting cadence)
• Ensure adherence to social media Do’s & Don’ts, while maintaining consistency in tone, visual identity and messaging
• Safeguard brand standards and ensure compliance with platform best practices

Tools & Platform Acceleration

• Identify emerging social tools that improve publishing efficiency and performance tracking
• Support the implementation of platform management, analytics, listening, and influencer tools
• Contribute to workflow optimization through proper SOP documentation and reporting structures
• Stay updated on new platform features and industry innovations

REQUIREMENTS

• Possess at least 3–4 years of relevant experience in social media management, preferably within fashion, lifestyle or e-commerce brands
• Strong understanding of social content execution and digital campaign activation
• Experience working with social analytics tools and interpreting performance data
• Good copywriting skills with the ability to adapt tone across platforms
• Proficient in Microsoft Office and Google Suite (Slides, Sheets, Docs)
• Strong communication skills and a collaborative team mindset
• Comfortable working in a fast-paced environment
• Flexibility to work occasional weekends or after hours to support campaign launches and key activations