Cloth & Paper | Richmond, VA (Hybrid, 2 days/week minimum in-office)

Compensation: $70,000 to $80,000/year

Reports to: Digital Experience Manager

Join Cloth & Paper, a leader in luxury planning and stationery, as we continue to elevate the planning experience for our community. We're looking for a Site Merchandising Specialist to own how our products show up online, turning every release, collection, and search into an experience that helps customers find what they love and buy more of it.

About the Role

This role owns the shopping experience on our site, and how it turns browsers into buyers. That means product discovery and presentation on our Shopify site: collections, sorting, badges, navigation, filters, on-site search, and the cross-sell and upsell placements that grow AOV and conversion. You'll think like a shopper, read the data behind their behavior, and make confident calls on what gets featured and how.

Product data and listing setup are owned by our catalog team. You pick up where that work ends: presentation, positioning, discovery, and performance. You'll work closely with our Digital Experience Manager, and with our Marketing, Content, and Product teams based in our Richmond office.

Responsibilities

Product Merchandising

• Review and optimize product detail pages before and after launch, including attributes, tags, images, size information, reviews, and page layout.
• Refine product and site copy so every launch is clear, on-brand, and easy to shop.
• Gather product details and measurements in office so new listings are accurate and complete.
• Partner with the UX team on launch readiness, flagging anything that affects how products are found or presented.

Collection & Site Merchandising

• Own collection management and sorting across the site.
• Keep collections current and shoppable as products launch, sell out, and age out.
• Decide what gets featured and where, with data behind each call.

AOV & Conversion

• Own cross-sell, upsell, and bundling placements across product pages, collections, and cart to grow AOV, add-to-cart rate, and conversion.
• Configure and refine merchandising rules in our site search and merchandising platform.
• Run A/B tests and storefront experiments, report results clearly, and implement what wins.

Search & Site Experience

• Review search analytics and trending terms, resolve zero-result searches, and close gaps through synonyms, redirects, collections, or content.
• Own navigation, filters, facets, and collection taxonomy so customers can find what they're looking for.
• Run ongoing QA across navigation, collections, and product pages on desktop and mobile, and resolve friction.
• Lead site improvement projects such as new category pages, size guides, and consolidating products onto single listings.

Performance & Insights

• Deliver regular performance reporting on collections, search, and conversion, with clear recommendations.
• Benchmark competitors and industry best practices to bring fresh merchandising ideas to the site.

Marketing, Content & Channels

• Align merchandising with the marketing calendar, promotions, and brand moments.
• Manage product tagging on social and user-generated content so customers can shop what they see.
• Support product presentation on TikTok Shop, wholesale, and our subscription portal as needed.

About You

• Customer-obsessed. You think like a shopper and always ask, "How would someone find this?"
• A strong visual eye. You notice right away when a collection, badge, or product page looks off.
• Curious about data. You read search analytics, sales trends, and test results, and turn what you find into changes.
• Confident making presentation calls, and able to explain why one sort order or placement beats another.
• Self-motivated. You work independently, take initiative, and proactively identify opportunities for improvement.
• Collaborative. You enjoy working with marketing, content, and product teams on launches and campaigns.
• Comfortable using AI tools to work faster, such as drafting copy, analyzing search and performance data, and spotting merchandising opportunities, while applying your own judgment on brand and customer experience.
• Bonus if you know planners and stationery, or the planning community.

You might come from: DTC digital merchandising, ecommerce merchandising coordination, retail merchandising or buying (with hands-on ecommerce experience), or social commerce and content.

Requirements

• 2+ years of ecommerce merchandising experience, ideally with a DTC brand.
• Hands-on experience in the Shopify admin: collections, sorting, navigation, and product presentation.
• Experience with on-site search, merchandising, or recommendation apps.
• Working knowledge of ecommerce analytics, including conversion, AOV, and search data.
• Experience running or analyzing A/B tests is a plus.
• Familiarity with SEO best practices for ecommerce is a plus.
• Able to work in our Richmond, VA office at least 2 days per week.

Why Join Cloth & Paper?

• A creative, mission-driven team passionate about design and customer experience.
• Real ownership of how customers discover and shop our products.
• A growing backlog of site projects to lead, from new category pages to smarter search.
• Hybrid work flexibility with in-person collaboration.
• Competitive salary of $65,000 to $80,000/year with growth potential.

In addition to other forms of compensation, such as perks and benefits, the estimated salary range for this role is $65,000 to $80,000/year. The final offer will be determined based on permissible, non-discriminatory factors such as skill set, experience, geographical location, market conditions, and other organizational needs. The Company reserves the right to change, modify, or revisit the salary range for various reasons including business needs.