Fully remote

Are you passionate about e-commerce and know how to turn a Shopify store into a strong, conversion-focused sales channel? Do you combine commercial thinking with attention to detail, strong analytical skills and an excellent understanding of the customer journey?

Berliner Bags is looking for a proactive and experienced Shopify E-Commerce Manager (m/f/d) to take ownership of the daily management, optimisation and commercial development of our online store.

You will work closely with our Marketing, Operations and Design teams to improve product presentation, implement campaigns, develop sales strategies and continuously increase conversion rate, average order value and online revenue.

About Berliner Bags

Berliner Bags is a Berlin-based fashion brand founded in 2016. We specialise in high-quality leather bags and accessories that combine timeless design, functionality and durability.

Our philosophy is #BuyLessButBetter. We create products designed to accompany our customers for many years and offer a more conscious alternative to short-lived fast fashion.

We sell internationally through our Shopify store and leading online marketplaces. As a small, international team, we value open communication, independent thinking, reliable execution and ideas that produce measurable results.

Your ResponsibilitiesShopify Store and Product Management

• Take operational ownership of our Shopify store and ensure that it remains accurate, attractive, user-friendly and commercially effective.
• Create, update and optimise product listings, including product titles, descriptions, images, prices, variants, specifications, tags, metafields and other product attributes.
• Ensure that product pages clearly communicate the products’ features, benefits, materials, dimensions, use cases and unique selling points.
• Review product images, galleries and page layouts to ensure accuracy, consistency and alignment with the Berliner Bags brand.
• Regularly audit existing product pages to identify outdated content, missing information, technical issues and conversion opportunities.
• Coordinate new product launches and ensure that all content, images, prices, variants, inventory information and SEO elements are complete before publication.
• Maintain product categories and collections and ensure that products are correctly structured and easy to discover.

Conversion and Customer Experience

• Continuously improve the customer journey, product-page experience and overall conversion performance of the store.
• Identify and implement opportunities for cross-selling, upselling, product recommendations and product bundling.
• Develop and optimise bundles and promotional combinations to increase average order value and support inventory objectives.
• Improve navigation, filtering, internal linking and product discovery across the website.
• Analyse customer behaviour and identify friction points throughout the shopping journey.
• Collaborate with the Design and Marketing teams on landing pages, product-page improvements and conversion-focused content.

Marketing Campaigns and Sales Strategies

• Work closely with the Marketing team to implement monthly promotions, seasonal campaigns, product launches and special offers.
• Update homepage banners, landing pages, promotional content, collection pages, discount codes and campaign information.
• Coordinate website changes with paid advertising, email marketing, newsletters and social-media campaigns.
• Develop sales strategies for bestsellers, new arrivals, seasonal products and products with high inventory levels.
• Ensure that campaign messaging, offers and visual content are consistent across the Shopify store and other marketing channels.
• Test all promotional mechanics, discount codes, landing pages and website updates before campaigns go live.

Reporting and Performance Analysis

• Monitor and report on key e-commerce metrics, including revenue, conversion rate, average order value, website traffic, units sold and product performance.
• Prepare regular reports covering bestsellers, underperforming products, collection performance and campaign results.
• Analyse sales trends and compare performance across products, collections, customer groups, markets and promotional campaigns.
• Evaluate the results of promotions, bundles, product launches and other commercial initiatives.
• Turn performance data into clear, actionable recommendations for the Marketing and Operations teams.
• Help define priorities based on commercial impact rather than implementing changes without measurable objectives.

SEO and Collection Optimisation

• Optimise product titles, meta titles, meta descriptions, URLs, headings, product copy and image alt text.
• Improve collection pages to increase organic visibility, product discoverability and conversion.
• Manage collection structures, filters, product ordering and navigation.
• Strengthen internal linking and ensure that customers can easily discover relevant products and complementary items.
• Work with the Marketing team to identify important search terms and content opportunities for our product categories.

International Store Management

• Maintain consistent and accurate product information across our international markets.
• Coordinate and review translations and localised content across different languages.
• Ensure that product information, images, pricing, promotions and SEO elements are appropriate and consistent across markets.
• Support improvements to the international shopping experience, including market-specific content and merchandising.

Quality Assurance and Technical Coordination

• Regularly check the website for incorrect prices, unavailable products, missing images, broken links, outdated information and inconsistent content.
• Monitor Shopify apps, integrations and theme functionality and identify issues that could affect the customer experience or store performance.
• Coordinate technical fixes and improvements with internal team members, freelancers, developers or external service providers when required.
• Maintain clear documentation for Shopify processes, campaigns, product launches and recurring store-management tasks.

Your Profile

• You have professional experience managing a Shopify store or working in a comparable e-commerce role.
• You have strong practical knowledge of Shopify, including products, variants, collections, navigation, discounts, metafields and store settings.
• You understand e-commerce merchandising, product-page optimisation and the factors that influence conversion rate and average order value.
• You have experience creating and optimising product listings with a strong focus on clarity, customer benefits and sales performance.
• You understand the fundamentals of SEO, digital marketing and online sales strategies.
• You are comfortable working with e-commerce data and translating your analysis into specific recommendations and actions.
• You are highly organised, detail-oriented and able to manage multiple campaigns, product updates and deadlines simultaneously.
• You work independently, communicate proactively and take ownership of your projects in a remote working environment.
• You have very good English skills. German or another European language is an advantage.
• Experience with international or multilingual e-commerce is highly desirable.
• Familiarity with Shopify Analytics, Google Analytics, Google Search Console, Klaviyo or other e-commerce and marketing tools is an advantage.
• Experience with fashion, leather goods, accessories or another consumer-product brand is a plus.

What We Offer

• A fully remote position with a high level of independence and responsibility.
• The opportunity to take ownership of an important sales channel for an established international e-commerce brand.
• Direct influence on our Shopify strategy, customer experience and commercial performance.
• Close collaboration with our Marketing, Operations and Design teams.
• Short decision-making processes and direct access to management.
• The freedom to propose, test and implement your own ideas.
• A varied role combining Shopify management, merchandising, campaigns, SEO, reporting and conversion optimisation.
• An international working environment and the opportunity to contribute to several European markets.
• A collaborative and informal company culture focused on sustainable, long-term growth.

Position Details

• Position: Shopify E-Commerce Manager (m/f/d)
• Work setup: Fully remote
• Main collaboration: Marketing and Operations teams, with support from the Design team
• Main focus: Shopify management, product and collection optimisation, marketing campaigns, sales strategies, reporting, SEO and e-commerce performance
• Starting date: By mutual agreement