Company Description Kettle Studio is an Indian premium snack brand specializing in exceptionally crunchy, kettle-cooked gourmet snacks inspired by global flavors. The brand focuses on small-batch production, carefully selected ingredients, and a slow kettle-cooking process to deliver bold flavor and distinctive texture. Its range includes signature kettle-cooked potato chips, air-fried options, and better-for-you snack innovations, all designed to elevate the snacking experience. Kettle Studio products are available across modern trade, quick-commerce, e-commerce, and export markets, reflecting the brand’s commitment to quality and craftsmanship. With the ethos “Flavors of the World. Crafted in India,” Kettle Studio is redefining premium snacking for a new generation of consumers.
Role Description The SEO & Digital Storefront Executive is a full-time, on-site role based in Mumbai. The role involves managing and optimizing the brand’s digital presence across e-commerce platforms and online marketplaces to drive visibility, traffic, and conversions. Day-to-day responsibilities include conducting keyword research, implementing on-page SEO best practices, executing SEO audits, and coordinating link-building efforts. The executive will also manage digital storefront content, product listings, metadata, and promotional campaigns, while collaborating with marketing and design teams to ensure consistent brand messaging. Monitoring performance metrics, analyzing user behavior, and recommending improvements to enhance search rankings and online sales are key aspects of this role.

Qualifications

• Strong SEO foundation, including skills in Keyword Research and On-Page SEO to optimize product pages and digital storefronts.
• Experience conducting SEO Audits and implementing technical and content-related recommendations for continuous improvement.
• Ability to plan and execute Link Building initiatives that support organic visibility and brand authority.
• Proficiency in Social Media Marketing to support traffic generation and campaign amplification across relevant platforms.
• Familiarity with e-commerce platforms and marketplace dashboards (e.g., Amazon, Flipkart, quick-commerce apps) and product listing optimization.
• Comfort using analytics and SEO tools (such as Google Analytics, Google Search Console, and common SEO suites) to track performance and derive insights.
• Strong written and verbal communication skills, attention to detail, and ability to work cross-functionally with marketing, sales, and design teams.
• Bachelor’s degree in Marketing, Digital Media, Business, or a related field; prior experience in FMCG or consumer brands is an advantage.