Senior TikTok Growth Manager | Own TikTok. Scale Besque.

We’re looking for someone who has already scaled on TikTok and is ready to take full ownership of the platform at Besque.

Besque is a premium skincare and body care brand helping more than 500,000 women worldwide feel confident in their skin. From our signature Magic Body Oil to our shower oils and facial skincare, we turn everyday routines into moments of self-care, shipped globally.

We have a live TikTok Shop US, an established creator programme and an in-house partnerships team ready to execute. We’re looking for the expert who can bring these together and turn TikTok into one of our biggest growth channels.

You’ll own TikTok as a whole: Shop, paid ads driving sales to our website, organic content, creators and LIVE. You’ll have budget, direct access to leadership and responsibility for turning strategy into profitable growth.

WHAT YOU’LL OWN

• TikTok Shop: Seller Center, listings, search, promotions, LIVE, fulfilment, fees and settlements.
• TikTok Ads that bring new customers to besque.co, with clear targets for acquisition costs, revenue and profitability.
• Organic content: the direction of our brand account, from formats and hooks to trends and community engagement.
• Creator and affiliate growth: commission structures, sampling, creator selection and performance, leading our partnerships team.
• Paid media: campaign strategy, creative testing, optimisation and scaling across Shop and website sales.
• Platform relationships: working with TikTok account managers and keeping us ahead of platform changes and opportunities.

WHAT WE’RE LOOKING FOR

• Proven experience personally scaling a TikTok Shop US store, ideally in beauty, skincare or personal care, supported by clear performance data.
• Demonstrated success scaling TikTok Ads that drive purchases on an ecommerce website.
• A deep understanding of what makes content perform across organic, paid and Shop.
• Strong commercial judgement, with a focus on profitable growth.
• Thorough knowledge of Seller Center, account health, violations and category policies.
• Hands-on campaign management experience and the ability to assess whether advertising is generating additional sales.
• Experience identifying high-potential creators and building effective affiliate partnerships.
• An ownership mindset, with the confidence to make decisions, act on performance data and stop activity that isn’t delivering.

WHAT YOU GET

• Full ownership of TikTok at Besque.
• An in-house creator and partnerships team behind you.
• Direct access to leadership and the ability to make decisions quickly.
• The opportunity to build a major growth channel for an established brand with ambitious plans.

LOCATION

Hybrid, Leeds, West Yorkshire.

HOW TO APPLY

Send me a DM on LinkedIn with a brief overview of:

1. Which TikTok Shop you scaled, your role and where monthly GMV started and ended.
2. A TikTok Ads campaign you scaled for website sales, including spend and results.
3. What happened to profitability as you grew.
4. One change you made that had the biggest impact on performance.

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