Company Description SNDYS is an Australian-based fashion brand founded in 2012 by two partners with complementary business and fashion expertise. The brand is sold internationally and focuses on creating aspirational pieces that customers are proud to own. With a bold aesthetic and strong feminine influence, SNDYS offers quality, classic, and affordable designs. The team is committed to delivering fashion that balances timeless style with modern trends and accessible price points, while fostering a collaborative and creative working environment.

Role Description The Senior Marketing Manager is a full-time, on-site role based in Sydney, NSW. This position is responsible for leading the overall marketing strategy, including brand positioning, campaign planning, and execution across digital and traditional channels. Day-to-day tasks include managing the marketing calendar, overseeing content creation and social media, coordinating photo shoots and product launches, and analyzing performance data to optimize campaigns. The role also involves collaborating closely with design, sales, and e-commerce teams, managing external agencies and partners, and ensuring consistent brand messaging across all touchpoints. The Senior Marketing Manager will mentor marketing team members and support long-term growth initiatives for the brand.

Qualifications

• Demonstrated experience (for 3+ years) in marketing leadership, including strategic planning, brand management, and campaign execution.
• Proficiency in digital marketing channels such as social media, email marketing, paid advertising (Meta, Tiktok, Google), influencer marketing and e-commerce.
• Strong analytical skills, including experience with marketing analytics tools, performance reporting, and data-driven decision-making.
• Experience in direct-to-customer fashion, with a strong understanding of trend forecasting and customer behaviour.
• Excellent written and verbal communication skills, with the ability to craft clear and compelling brand narratives.
• Proven ability to manage projects, timelines, budgets, and cross-functional stakeholders effectively.
• Demonstrated experience in team leadership, mentoring, and developing marketing talent.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Comfort working on-site in a fast-paced, creative environment and adapting to shifting priorities.
• Familiarity with marketing automation, CRM platforms, and content management systems is highly beneficial.