Next-Gen Beauty Made to Explore

SHEGLAM is more than beauty, it’s a creative universe where you can explore, experiment and express yourself through glamorous-yet-affordable products. Because beauty shouldn’t be determined by your budget. Instead, it’s defined by YOU — your feedback, your wishlist, your desires… and the mark that you want to leave.

Responsibilities

• Develop and implement brand marketing strategies for Italy and CEE region in line with the company’s overall business objectives.
• Own the regional brand communication/propagation plan; coordinate integrated online and offline marketing campaigns; formulate and drive execution of the annual marketing plan.
• Work closely with Category leads and the GTM team to develop local product marketing and communication plans.
• Plan and execute offline marketing activities, including exhibitions, retail terminal/retail outlet promotions, and consumer experience events, to increase brand visibility and user participation.
• Maintain close collaboration with regional sales teams, channels, and other HQ teams to ensure marketing initiatives are executed efficiently.
• Manage and coordinate local marketing and events agencies, media, and other partners to ensure project quality and execution effectiveness.
• Create and manage the marketing budget; continuously monitor campaign performance, analyze key metrics, and optimize marketing investment efficiency and ROI.
• Build and continuously improve the regional brand assets; ensure brand image and communication content comply with the company’s global brand guidelines, while also reflecting local market characteristics.

Requirements

• Fluent in English.
• At least 5 years of experience in marketing.
• Experience in local marketing.
• Proactive, responsible, and able to handle pressure; willing to travel moderately.
• Strong skills in business negotiation, customer relationship management, and teamwork/collaboration.