Senior Account Manager, SEA — B2B Retail

On-siteSingapore, SingaporeFull-timePosted 16 days ago

About the role

Key Responsibilities

Account Management & Sales

  • Act as the primary contact for all assigned retail accounts; manage end-to-end account relationships with a high degree of independence
  • Develop, plan, and execute monthly and annual sales plans to achieve revenue, volume, and ASP targets
  • Present sales proposals to buyers; negotiate pricing, promotion alignment, incentives, campaign activities, and return policies, etc., aligned with company objectives
  • Evaluate account performance against targets; recommend and implement actions to improve revenue, distribution, and visibility
  • Conduct periodic business reviews with trade partners; develop insights from buyer feedback and market sentiment
  • Proactively identify, pitch, and onboard new retail accounts within Southeast Asia; dedicate approximately 30% of bandwidth to new business development and expansion leads

Marketing & Channel Planning

  • Develop and implement account-level marketing and promotional plans
  • Manage and evaluate trade promotional activities; track promotion effectiveness
  • Segment channels effectively in collaboration with Marketing teams
  • Analyse sell-through data; provide regular Sell-In, Sell-Out, and Inventory reports to management

Operations & In-Store Execution

  • Manage day-to-day operations — new product listings, promotional submissions, and retailer forms
  • Oversee Visual Merchandising to align with brand standards; independently initiate and drive shelf placement, planograms, and product visibility strategies, leveraging display/visual execution support where needed
  • Plan and execute store expansions and upgrades in line with company goals
  • Liaise with internal teams (Marketing, Supply Chain, Finance) to meet account needs

Distributor Management — Indonesia

  • Manage the Indonesia distributor relationship remotely, serving as the primary liaison for operational execution
  • Collaborate with Supply Chain on forecasting, replenishment, and inventory health to minimise out-of-stock and overstock risk
  • Coordinate compliance, import documentation, and cross-border logistics requirements with internal and external stakeholders
  • Track sell-through and recommend actions for ageing or slow-moving inventory

Inventory & Budget

  • Monitor stock levels across all assigned accounts; collaborate with Supply Chain on forecasting and replenishment
  • Track sell-through and recommend actions for ageing or slow-moving inventory
  • Manage A&P budgets for assigned accounts; evaluate post-promotion effectiveness

Team & BA Management

  • Supervise and mentor Beauty Advisors at Takashimaya stores to ensure strong in-store execution, planogram compliance, and promotional display standards

Requirements

  • Diploma or Bachelor's Degree in Business, Marketing, or equivalent
  • 3–5 years of relevant experience in B2B account management or B2B sales within consumer products / FMCG, beauty, personal care, or consumer electronics
  • Proven track record managing multiple, distinct retail channels simultaneously (e.g., department stores, pharmacy chains, travel retail, distributor networks) — comfort with channel-switching and learning new operational rhythms is essential
  • Proven experience managing retail trade partners and negotiating commercial terms (pricing, promotion alignment, incentives, campaign activities, and return policies, etc.)
  • Strong analytical and data organisation skills — highly proficient in spreadsheet-based tracking, reporting, and building management trackers from scratch; proficient in Google Workspace (Docs, Sheets, Slides)
  • High comfort with ambiguity, self-directed execution, and proactive problem-solving — ability to operate independently with limited day-to-day supervision
  • Excellent communication, negotiation, and stakeholder management skills
  • Highly organised and results-driven
  • Familiarity with the Singapore retail landscape — department stores, pharmacy chains, specialty beauty, personal care stores, and electronics retailers
  • Willingness to travel regionally as needed

Nice to Have

  • Experience with beauty devices, personal care electronics, or premium consumer products
  • Multi-market coordination experience across SEA
  • Distributor or regulatory onboarding experience
  • Willingness to learn and adopt new tools and technologies, including AI-powered workflows for sales and reporting automation
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FOREO
Actively hiring11 open roles

FOREO is the world's leading beauty-tech brand, founded in Stockholm, Sweden in 2013. Through these wild 10 years, FOREO has served more than 20 million customers, launched in 12,000 doors and 500 retailers, winning 261 awards (45 of those in 2021) along the way. From two employees at the very beginning, we've grown to over 3,000 beautiful people scattered through 22 offices worldwide.

SectorBeauty & Personal Care
HeadquartersStockholm, Sweden
Employees524
Founded2013
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