Regional Content Intern- Kannada & Malayalam

at Traya Health

Location: Mumbai

Employment Type: Internship

About the Role

We’re looking for a creative and detail-oriented Regional Content Intern to join our Content

team at Traya. The role involves creating regional-language content (Malayalam and Kannada) for performance ads, identifying relevant regional influencers, briefing them, checking their raw assets and coordinating with video editors to take creatives from concept to final delivery. The ideal candidate should have a strong understanding of regional language, culture, and audience preferences, with the ability to write engaging ad scripts that feel natural and relatable to local audiences.

Language requirement: Candidates who know both Kannada and Malayalam are

preferred. Candidates proficient in Malayalam alone are also welcome to apply.

Key Responsibilities

• Regional Ad Scriptwriting: Write engaging scripts for performance marketing ads in

Kannada and/or Malayalam, adapting concepts to suit local audiences, cultural

nuances, and language preferences.

• Creative Research: Research regional content trends, competitor ads, and winning

creative formats to develop fresh concepts and hooks for performance campaigns.

• Influencer Shortlisting: Identify and shortlist relevant regional influencers based on

language, content style, audience relevance, engagement, and brand fit.

• Video Editing Coordination: Brief video editors, share scripts and creative

references, provide feedback on edits, and coordinate revisions to ensure timely

delivery.

• End-to-End Creative Execution: Track creatives from ideation and scripting through

editing and final submission to the Performance Marketing team.

• Quality Checks: Review scripts and final videos for language accuracy, subtitles,

pacing, brand messaging, and overall creative quality.

• Team Collaboration: Work closely with the Performance Marketing team to ensure

creatives are delivered on time and meet campaign requirements.

Requirements

• Proficiency in Malayalam, with Kannada as an added advantage. Candidates proficient in both languages are preferred.
• Strong writing skills and a good understanding of conversational, locally relevant language.
• Interest in advertising, digital content, social media, and performance marketing.
• Ability to identify engaging hooks, relatable stories, and creative approaches for ads.
• Good research, communication, coordination, and organisational skills.
• Attention to detail, especially in language quality and creative execution.
• Willingness to learn, take feedback, and manage multiple creatives and deadlines.

Freshers are welcome to apply. Prior experience in content writing, influencer marketing,

video production, or digital advertising is a plus, but not mandatory.

What You’ll Learn

• How performance marketing creatives are conceptualised, scripted, and produced.
• How regional-language advertising is adapted for different audiences.
• How influencer research and shortlisting work.
• How to manage the creative production process from script to final ad delivery.
• How creative teams collaborate with Performance Marketing to support campaign objectives.

Who Would Be a Good Fit?

Someone who understands how people speak in everyday conversations, can spot relatable

regional stories, enjoys creating ad ideas, and is comfortable coordinating with multiple

stakeholders to get things done.